Director, Talent Partnerships & Entertainment Marketing

New York City, NY (On-site)

$150K/yr – $160K/yrDirector/Executive5+ years expFull time

Posted 4 days ago

Job Summary

Own day-to-day strategic leadership across Coach and Compari, directing talent buying and partnerships, and guiding end-to-end campaigns from strategy through activation.

  • Lead talent strategy and negotiations to secure high-impact opportunities
  • Drive integrated content, product placement, and activation across multiple workstreams

Job Description

Responsibilities

  • Serve as the day-to-day strategic and executional lead across Coach and Compari, with an approximately 50/50 allocation of responsibilities
  • Lead talent strategy and buying, prioritizing A-list celebrities and culturally relevant partnerships rather than standard influencer-led programs
  • Develop strategic entertainment and cultural marketing recommendations that connect brand objectives with talent, content, and partnership opportunities
  • Leverage existing relationships with talent representatives, entertainment partners, and cultural tastemakers to identify and secure high-impact opportunities
  • Lead talent negotiations and partnership management, including deal structuring, contract redlines, and direct communication with representatives and legal teams
  • Oversee end-to-end talent campaigns, from strategy and creative development through production, content delivery, activation, and results review
  • Integrate talent partnerships with content strategy and product placement to create cohesive, brand-relevant campaigns
  • Collaborate with internal teams to identify and vet celebrity, creator, entertainment, and cultural partnership opportunities aligned with campaign objectives
  • Manage timelines, budgets, deliverables, production logistics, and internal and external communications across multiple workstreams
  • Build and present compelling decks that clearly articulate strategic recommendations, creative concepts, talent choices, and activation plans

Requirements

  • 5+ years of relevant experience in talent buying, entertainment marketing, or strategic brand partnerships, with a proven track record of director-level responsibility
  • Demonstrated experience leading talent partnerships and campaigns for high-profile, blue-chip consumer brands
  • Significant hands-on experience securing and managing A-list celebrity partnerships, including negotiations, contract management, and production logistics
  • Strong existing relationships across the entertainment and cultural ecosystem, including talent representatives and relevant partnership contacts
  • Strategic brand experience that extends beyond talent representation or transactional booking, with the ability to connect talent decisions to business and marketing objectives
  • Experience integrating talent partnerships with content strategy, product placement, and broader entertainment-driven campaigns
  • Deep cultural literacy and digital fluency, with active engagement in current online conversations, emerging trends, and shifts in audience behavior
  • Ability to independently lead complex projects from strategy through execution and manage multiple priorities with precision
  • Excellent client communication, presentation, negotiation, and relationship-building skills
  • Ability to navigate a highly matrixed organization and collaborate effectively across teams, departments, and senior stakeholders

Benefits

  • The unique and exciting opportunity to work at one of a leading global entertainment companies
  • Access to the tools, leadership, and resources you will need to create and drive a center of excellence
  • The opportunity to do the best work of your career
  • Work in an inclusive and diverse company culture
  • Competitive programs to support your well-being
  • Experience working in a collaborative environment with room to grow
United Talent Agency logo

United Talent Agency

3.5 Glassdoor

UTA unites ideas, opportunities and talent. The company represents some of the world’s most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation and content production, as well as strategic advisory and marketing work with some of the world’s biggest brands. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

Founded in 1991
Beverly Hills, California, USA
2.3K employees (675 in marketing)
68% recommend to a friend
78% CEO approval

Salaries

Posted range

$150K/yr – $160K/yr

Taken straight from the job posting.

Partnership Marketing median pay in the United States

$116K/yr

Most pay falls between $86K and $162K. Based on 835 salaries.

See all United Talent Agency salaries

Funding

Last Raise
Secondary Market, 4 years ago

Funding History

  • Jul 2022
    Secondary Market
  • Aug 2018
    Series Unknown

Traffic Signals

Monthly Visitors
245.1K
Traffic Source Mix
Search
46.8%
Direct
44.8%
Referral
5.8%
Social
2.3%
Paid
0.3%

Headcount Trend

Current headcount: ~2.3K
United Talent Agency logo

Director, Talent Partnerships & Entertainment Marketing

United Talent Agency · New York City, NY · On-site