Director of Social, Sports Partnerships

Responsibilities

• Build STN’s Sports Partnerships Capability
• Lead senior social strategy across major sports partnership assignments.
• Turn sponsorships, athlete and talent access, rights and major sports moments into social-first ideas that connect with fans.
• Bring a strong POV on how brands can participate credibly and meaningfully in sports culture.
• Look beyond the immediate brief for bigger strategic, creative and cultural opportunities, including new audiences, formats, platforms and partnerships.
• Bring original ideas and make the thinking around you stronger through collaboration with Social, Creative and Production.
• Use performance, audience intelligence and fan behavior to inform what we should do next.
• Lead senior client conversations and confidently challenge thinking when there’s an opportunity to make the work stronger.
• Turn Learnings from current sports partnership assignments into POVs, approaches and practices that strengthen future work.
• Help evolve STN’s approach to social-first sports partnership work alongside STN leadership.

Requirements

• Deep expertise in social strategy and platform-native content.
• Strong understanding of sports culture and the broader sports ecosystem.
• Strong strategic and creative instincts.
• Ability to identify opportunities beyond the brief and turn them into actionable recommendations.
• Confidence leading senior client conversations and pushing back when needed.
• Ability to quickly understand new clients, audiences and business challenges.
• Strong cross-functional collaboration across Social, Creative, Production and Client teams.
• Experience using social performance and analytics to inform strategy, identify opportunities and improve content.
• Strong judgment in complex, fast-moving environments.
• 8+ years of Social strategy and leadership experience, including significant experience in sports.

Preferred

• Sports sponsorship, brand partnership, league, team, athlete or sports property experience preferred.
• Integrated agency and new business/pitch experience preferred.