Director, Social Media & Communications Strategy

Responsibilities

• Social Media Strategy and Brand
• - Lead and manage the ANA’s social media presence across LinkedIn, Instagram, Facebook, X, and Threads, with the opportunity to expand to other platforms.
• - Help shape the strategy, audience, content approach, and goals for each platform.
• - Bring the ANA’s brand and voice to life in a way that is clear, relevant, and engaging.
• - Stay current on platform changes, new formats, audience behavior, and social media trends.
• - Monitor social conversations, ANA brand mentions, audience sentiment, and emerging issues, responding and elevating as appropriate.
• Content Planning and Creation
• - Own and maintain the social media content calendar.
• - Write, edit, schedule, and publish content across the ANA’s social channels.
• - Create and adapt content across formats, including copy, graphics, short-form video, event coverage, executive posts, member stories, and industry insights.

Requirements

• Bachelor’s degree plus 4-6 years of social media experience at an in-house brand or agency preferred.
• B2B, association, membership, professional services, media, or thought-leadership experience is a plus.
• Experience managing branded social channels from planning and content development through publishing and reporting.
• Strong writing and editing skills, with the ability to adjust tone and content for different platforms and audiences.
• A strong understanding of LinkedIn, Instagram, Facebook, X, and Threads.
• Experience using Sprout Social and other social media management tools.
• Strong organizational skills and the ability to manage several priorities at once.
• Confidence working with various stakeholders, navigating feedback, and building relationships across an organization.
• Aptitude using AI and automation to improve content development, workflows, audience understanding, and performance.
• A genuine interest in marketing, social media, technology, and the issues shaping the industry.

Preferred

• Exposure to paid search or programmatic media is a plus.

Benefits

• Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.