Director, Shopper Creative

Atlanta, GA (On-site)

$169K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 4 days ago

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Job Summary

Own the end-to-end development and execution of shopper-focused creative programs, collaborating across internal teams and external partners to drive retail impact and category growth.

  • Lead creative strategy and execution plans for shopper programs
  • Inspire cross-functional teams and translate consumer insights into impactful creative

Job Description

Requirements

  • 5+ years creative content/marketing experience.
  • Deep consumer understanding, cultural trends, current and future business needs and experience in leading internal and agency teams.
  • Demonstrate ability to develop creative strategy and execution plans.
  • Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size.
  • Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact and System needs.
  • Understanding of System dynamics and commercialization to ensure successful sell-in and execution of commerce programs
  • Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement
  • Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future.
  • Experience in shopper content development and production.
  • Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal/external stakeholders.

Preferred

  • Preferred creative or planning experience with world-class creative agencies and brands.
  • Prior CPG experience preferred.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • Iconic & Innovative Brands : Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
  • Creative Team Culture : Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
  • Innovation & Technology : The ability to work with an award-winning team that is on the cutting edge of innovation.
The Coca-Cola Company logo

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
803.8K
Traffic Source Mix
Search
47.3%
Direct
36.6%
Referral
9.9%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~50.3K

Marketing Team

Marketing Team Size
4,680 (9% of company)
Median Career Experience
19 years
Median Tenure
9.9 years
Marketing Roles Posted (Last 30 Days)
13

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