Director, Retail Marketing

Responsibilities

• Develop and lead PAX's retail marketing strategy across U.S. dispensaries and global wholesale channels, aligning brand priorities, product launches, distribution growth, and revenue objectives.
• Establish channel and retailer segmentation strategies, defining differentiated levels of merchandising, marketing investment, and activation based on commercial opportunity and performance.
• Partner with Sales leadership to develop programs that accelerate sell-through, improve productivity per door, strengthen retail relationships, and drive profitable growth.
• Own retail marketing planning, budgets, resource allocation, and performance measurement, ensuring investments deliver measurable commercial returns.
• Lead PAX's visual merchandising strategy, creating a distinctive, premium, and consistent brand experience across dispensaries, smoke shops, and specialty retail environments.
• Develop scalable merchandising systems, including fixtures, displays, product glorifiers, signage, POS materials, and planograms tailored to different channels, store formats, and retailer tiers.
• Partner with Creative, Product Marketing, and external agencies to translate brand strategy and product innovation into compelling physical retail experiences that drive shopper engagement and conversion.
• Oversee merchandising development, production, deployment, and optimization, balancing creative excellence with cost efficiency, scalability, and measurable impact.
• Develop and oversee national retail promotional strategies spanning seasonal campaigns, product launches, evergreen offers, and strategic account programs.
• Establish promotional frameworks and guardrails in partnership with Sales and Finance, balancing incremental sales growth, profitability, and brand positioning.

Requirements

• 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility.
• Deep expertise in visual merchandising and physical retail brand development, with hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems.
• Proven success developing shopper marketing, promotional, and retail activation programs that drive measurable sales growth and return on investment.
• Experience building retail education, advocacy, and sales enablement programs that influence shopper conversion and retail associate recommendations.
• Background in premium consumer brands with third-party retail distribution, ideally within consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis.
• Exceptional creative judgment, with the ability to translate brand strategy into compelling and commercially effective retail experiences.
• Strong analytical and financial acumen, including experience managing budgets, evaluating promotional effectiveness, and optimizing marketing investments.
• Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments.
• Willingness to travel approximately 30%, with occasional international travel.

Benefits

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco