Director of Wholesale and Retail Marketing

Responsibilities

• Build and run the wholesale buyer email program, including seasonal sell-in campaigns and at-once product announcements.
• Own sales programs, promotions, and incentive structures for the rep network and key accounts.
• Produce line sheets, capsule sell sheets, catalogs, and seasonal sales tools in partnership with the design team.
• Own retailer-facing imagery, copy, and product data, including what feeds the Shopify B2B storefront.
• Build and administer the co-op and MDF structure, including paid placement with retail partners.
• Own the annual trade show calendar, budget, booth, samples, and staffing. Winter Sports Market is the priority show.
• Own the display and fixture program end to end: design brief, shop-type variants, production, allocation, and refresh cycle.
• Build window programs, silent sales tools, mirrors, and in-store merchandising kits.
• Run salesperson incentive and education programs so staff open the case and put product on faces.
• Own the shop finder and any local or regional activation in priority territories.

Requirements

• 6 or more years in channel, trade, retail, or B2B marketing for a consumer brand.
• Direct experience building retailer-facing programs: display, co-op, trade shows, sell-in campaigns.
• Comfortable talking to sales reps and retail buyers, and willing to spend time in doors.
• Budget ownership experience with a track record of showing return.
• Strong project management across creative, product, and external vendors.
• Experience in action sports, outdoor, hardgoods, or a similar specialty retail category is a significant plus.
• Alignment with Pit Viper's brand personality and culture.

Preferred

• Experience in action sports, outdoor, hardgoods, or a similar specialty retail category is a significant plus.
• Alignment with Pit Viper's brand personality and culture.