Director, Retail Media and Performance Marketing

Responsibilities

• Paid social: plan and buy Meta, TikTok, YouTube, Pinterest, Snap, and Reddit, brand by brand.
• Retail media: Walmart Connect, Target Roundel, Kroger, CVS, Walgreens, Instacart, and Sam's Club.
• Creator media: buy creator and UGC content as a paid channel, including TikTok Ads.
• Optimization: own daily bid, budget, pacing, and creative decisions across brands and retailers.
• Measurement: design incrementality and geo tests, and report results leadership can act on.
• Compliance: keep social and creator claims inside FTC endorsement and FDA/DSHEA rules.
• All other duties as assigned.

Requirements

• Experience: 7+ years buying paid social and retail media, in-house or agency.
• Scale: has owned $10MM+ in annual working media across multiple brands.
• Platforms: fluent in Meta and TikTok Ads Managers plus at least one retail media platform.
• Analytics: advanced Excel or Sheets, and one BI tool; builds and reads a pacing model.
• Category: CPG experience, ideally vitamins and supplements, OTC, food, or personal care.

Preferred

• Retail media software: Pacvue, Skai, or CommerceIQ.
• Clean rooms: Amazon Marketing Cloud or Walmart Luminate.
• Social Media or Commerce: TikTok Shop and live shopping formats.

Benefits

• Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!