Associate Director Retail Marketing

Moosic, PA (On-site)

$149K/yr – $215K/yrSenior Level5+ years expFull time

Posted 7 days ago

Job Summary

Own and lead retail marketing execution for VaxServe across franchises, optimizing performance, budget, and cross-functional alignment; drive strategy, retailer partnerships, and compliance through legal and regulatory review; manage agencies and measure program effectiveness to inform investment and long-term retail initiatives.

  • Focus on leading cross-functional planning, vendor management, and measurement workstreams
  • Balance strategic pull-through with hands-on delivery for top accounts and promotional materials

Job Description

Responsibilities

  • Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation
  • Partner with cross-functional teams in franchise-related planning and budgeting efforts to identify growth opportunities and ensure end-to-end execution
  • Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns
  • Champion retail segment level strategy pull-through to drive uptake in top targeted accounts to deliver VaxServe P&L
  • Act as field integration lead with the Retail sales team to ensure strategic pull through, provide support, identify education needs, and uncover opportunities
  • Demonstrate deep knowledge of the retail vaccine market and trends to form long-term strategies and solutions
  • Oversee management of the Agency of Record and other vendor partners
  • Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
  • Lead the development, creation, and implementation of branded and unbranded promotional materials
  • Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials

Requirements

  • Bachelor's degree
  • Minimum of 5 years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency
  • Strategic thinker with demonstrated formal presentation development and excellent interpersonal, verbal, and written presentation skills.
  • Proven ability to lead, influence, and drive results across matrixed organizations without direct authority
  • Detail-oriented self-starter capable of owning initiatives from beginning to end
  • High level of personal and professional integrity with a strong work ethic in a fast paced environment
  • Ability to travel ~25-30%

Preferred

  • Experience managing creative agencies and third-party vendors to deliver exceptional results
  • Preferred: Master's degree (MBA or related field)
  • Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities.
  • Proven ability to navigate promotional materials through legal, regulatory, and medical review processes
  • Vaccine and marketing experience with Retail Pharmacy is preferred
  • Ability to travel ~25-30%

Benefits

  • Bring the miracles of science to life alongside a supportive, future-focused team.
  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  • Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
  • Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
  • Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.
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Sanofi

4.0 Glassdoor

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Founded in 2014
Paris, Île-de-France, FRA
90K employees (5,755 in marketing)
82% recommend to a friend
81% CEO approval

Salaries

Posted range

$149K/yr – $215K/yr

Taken straight from the job posting.

See all Sanofi salaries

Funding

Total Funding
$7B
Last Raise
$3B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $3B
  • Jun 2025
    Post IPO Debt • $1.7B
  • Mar 2025
    Post IPO Debt • $1.6B

Traffic Signals

Monthly Visitors
880.3K
Monthly Google Ads Budget
$28.6K
Traffic Source Mix
Search
51.6%
Direct
33.7%
Referral
7.4%
Social
6.2%
Paid
1%

Headcount Trend

Current headcount: ~90.7K

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Associate Director Retail Marketing

Sanofi · Moosic, PA · On-site