Director of Product Marketing

Responsibilities

• Lead and develop ROLLER's Core and Field Product Marketing teams, establishing clear ownership, priorities, operating rhythms, and standards for impact.
• Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
• Define and maintain ROLLER's segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and competitive landscape.
• Develop differentiated positioning, messaging, and market points of view that explain where the industry is going, what it means for attraction operators, and why ROLLER is uniquely positioned to help.
• Serve as the voice of the market throughout the new product introduction process, partnering with Product and Engineering from problem validation through launch and post-launch learning, and providing evidence-based insights that influence product strategy and roadmap decisions.
• Lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive product adoption, and deliver measurable commercial outcomes.
• Partner with Customer Success, T&I, Pricing and Product to interpret usage, adoption, customer feedback, and value-realization signals, then turn those insights into actions across product, enablement, communications, and future launches.
• Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with the messaging, competitive guidance, demos, proof points, and objection handling required to succeed in market.
• Measure PMM impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.

Requirements

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
• Experience leading and developing high-performing core and Field Product Marketing teams.
• A strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls.
• Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis.
• Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions.
• Strong understanding of the new product introduction process and the role Product Marketing should play from discovery and validation through launch and post-launch learning.
• A track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact.
• Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives.
• Strong commercial judgment and a clear understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions.
• Exceptional product demonstration skills, with the ability to translate complex capabilities into clear, compelling demos that show customer value and business impact.