Company overview

ROLLER’s vision is to help create experiences that bring joy and happiness to the world. We do this by building modern technology for leisure and attractions businesses, helping them to deliver amazing experiences for their guests.ROLLER is a complete software platform for the modern attraction. Our platform is built to support the key areas of your business, and to help you improve operations, grow revenue and delight your guests.Our innovative products include; Ticketing, Point-of-Sale, Integrated Payments, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets and more. For a full feature list visit: https://www.roller.software/feature-list
Founded in 2010
Austin, Texas, USA
355 employees (27 in marketing)
94% recommend to a friend
97% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +39.8% year over year

Funding

Total funding

$130.3M

Last raise

$50M

Private Equity, 5 months ago

Funding history

Oct 2025

Private Equity Round ROLLER · $50M

Nov 2023

Private Equity Round ROLLER · $50M

Dec 2022

Secondary Market ROLLER · $12.3M

Dec 2022

Debt Financing ROLLER · $6.8M

Aug 2018

Series B ROLLER · $5.2M

Nov 2017

Series A ROLLER · $1.9M

Audience

Monthly website visitors
100.4K
Month over month-24.3%
Quarter over quarter-39.4%
Top sourceSearch (46.4%)
Ad budget per month$54.7K
Average search rank41.1
Traffic source mix
Search
46.4%
Direct
40.3%
Referral
9.8%
Social
1.9%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

29.4K

12-mo growth

+15%

Monthly growth

+2.7%

News

Links