Responsibilities

• Define product marketing strategy across Interplay's portfolio and priority industries, aligned with company growth goals and the product roadmap.
• Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation.
• Translate customer, market, and competitive insights into recommendations that influence product and business strategy.
• Lead cross-functional GTM strategy for new products, capabilities, programs, and strategic initiatives from early planning through launch and optimization.
• Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures.
• Build repeatable GTM processes that improve alignment and execution across Product, Sales, CS, and Growth.
• Equip Sales and Customer Success with the messaging, personas, competitive insights, content, training, and tools they need to win.
• Partner with Growth and Demand Gen to translate positioning into campaigns that build awareness, pipeline, and adoption.
• Use performance data and customer insights to continuously improve messaging, enablement, and market impact.
• Lead PR strategy and agency relationships, including media relations, thought leadership, and launch communications.

Requirements

• 10+ years of progressive B2B product marketing experience, including 4+ years leading and developing teams.
• Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
• Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries.
• Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement.
• Track record leading complex, cross-functional product launches from strategy through execution and measurement.
• Strong market intelligence, competitive research, customer insight, and win/loss experience, with the ability to turn findings into business recommendations.
• Exceptional written, verbal, and executive communication skills.

Preferred

• Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
• Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms.
• Experience marketing products that incorporate AI, VR, simulations, hardware, or other emerging technologies.

Benefits

• Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
• Learning & growth – Annual learning reimbursement.
• Family-friendly policies – Support for work-life balance.
• Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
• Comprehensive benefits – Medical, vision, dental, and 401(k) match.
• Equity – Private Company Equity Options.
• Wellness – Mental and physical health resources and social events.