Director of Product Marketing

Responsibilities

• Own product marketing end to end for Foresight's existing and new products, from launch strategy through customer adoption.
• Enable Sales with the narratives, demos, materials and competitive context needed to sell effectively.
• Define positioning and messaging across products, audiences and use cases.
• Sharpen ICP, segmentation and buyer understanding through customer, market and win/loss research.
• Build market and competitive intelligence that informs both product and commercial strategy.
• Develop customer proof through case studies, references, outcomes and value stories.
• Shape pricing and packaging with Product, Sales and company leadership.

Requirements

• Have 7+ years in product marketing, product strategy or similar relevant experience in complex B2B, enterprise or technical software.
• Have been the first or an early product marketer at a scaling company, building the function from the ground up.
• Have built product marketing that measurably improved how a commercial team sells, and think commercially about win rates, sales cycles, pricing and retention.
• Are excellent at positioning and can make complex products and markets easy to understand.
• Are strong at research and can turn messy customer and market signals into clear strategic choices.
• Are highly hands-on and prefer building over coordinating; you don't need a large team or agency to make progress.
• Thrive in ambiguity and can decide what needs to be done rather than waiting for a brief.

Preferred

• You've worked in construction technology, infrastructure, data centers, energy, industrial software or another category where technical products intersect with services and the physical world.
• You've marketed a product that was redefining a category rather than competing in a mature software market.
• You've worked on pricing, packaging or value-based selling for high-ACV enterprise software.

Benefits

• Real stakes, real customers. You won't be marketing to a hypothetical buyer. Owners and contractors are building now, on deadlines measured in revenue per day.
• Blank canvas, solid ground. You get first-product-marketer scope on a product that already has paying customers, real data and proven outcomes to tell.
• Defining a category. Agentic software for physical infrastructure is a new category. The story you tell will become the standard.
• Small, senior team. Flat, direct, low on process. We debate openly, decide quickly and ship.