Director, Product Marketing

Responsibilities

• Lead and mentor the team. Convert organizational strategy into clear, actionable priorities that align teams to outcomes that advance Cisco’s strategic priorities.
• Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
• Partner closely with Product Management to influence product roadmaps, and with sales to support seller enablement.
• Craft positioning and messaging and establish the relevant collateral. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives. Develop and own the decision maker audience messaging.

Requirements

• Bachelor’s degree + 15 years of related product marketing experience, OR Master’s degree + 12 years of related experience (or equivalent related practical work experience).
• 5+ years of direct people management experience with formal responsibility for leading direct reports and developing team members.
• Experience authoring product positioning, value propositions, and core messaging frameworks for enterprise technology products.
• Experience leading cross-functional go-to-market (GTM) strategies and product launch programs in collaboration with Product Management, Engineering, and Sales organizations.
• Professional experience executing product marketing programs within global, matrixed enterprise technology environments.

Preferred

• Preferred Qualifications
• Proven track record driving alignment and leading complex initiatives across matrixed cross-functional stakeholders, Product Management, Engineering, Global Sales, and Customer Success.
• Skilled at delivering executive-level business reviews, customer briefings, and cross-organizational communications to influence senior leadership and key customer accounts.
• Proficient in integrating customer research, Voice of the Customer (VoC) data, and market analysis into product marketing strategy and go-to-market execution.
• Adept at prioritizing and delivering multiple high-impact business deliverables within evolving, multi-priority enterprise environments.

Benefits

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer