Director of Performance Marketing

Responsibilities

• Own Relay's full paid media portfolio — paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives. Hold the team accountable to both.
• Directly manage and develop a team of performance marketers , owning hiring, leveling, performance management, and growth pathways while coaching on channel mechanics, creative strategy, and business impact.
• Lead Relay's TV and CTV strategy , partnering with Brand and Creative on messaging and measurement. Build the attribution infrastructure that connects upper-funnel investment to downstream efficiency.
• Drive paid search and paid social programs with a bias toward continuous experimentation — audience segmentation, creative testing, bidding strategy, and landing page optimization across both PLG and sales-assisted conversion paths.
• Own the affiliate program end-to-end , including partner recruitment, commission structure, compliance, and performance management. Identify non-obvious distribution partners in the SMB ecosystem.
• Work with the data team to build and maintain Relay's measurement infrastructure across paid channels — media mix modeling, multi-touch attribution, and incrementality testing. Own the methodology and use it to strengthen decision making.
• Own paid media budget modeling, pacing, and forecasting , partnering with Finance on plans that hold up under scrutiny and flex intelligently as performance data comes in.

Requirements

• 8+ years in performance marketing or paid media , with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business.
• You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently.
• You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer.
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest.
• You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding.
• Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed.
• SQL and AI-fluent in how you and your team work — using it to accelerate analysis, creative iteration, reporting, and audience research.

Preferred

• Experience in a regulated industry (fintech, healthcare, insurance) — you know how to run aggressive acquisition programs within compliance constraints
• Experience marketing to small business owners or self-employed professionals
• Experience with direct mail as an acquisition channel
• A public POV on performance marketing, attribution, or media strategy