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Relay

Brand

4.5
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. The official banking platform of Profit First. Bank with Relay for: ✅ No fees or minimum balances that tie up cash flow✅ Up to 20 checking accounts to organize income and expenses✅ Spending management using 50 physical or virtual debit cards✅ Payments and deposits via ACH transfers, checks and wires✅ Secure, role-based access to team members and financial advisors✅ Personalized customer support by email, phone or chat-Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.
Founded in 2018
Toronto, Ontario, CAN
306 employees (37 in marketing)
relayfi.com
92% recommend to a friend
89% positive business outlook

People

Marketing leadership

Nick White
Nick White
VP of Growth & Marketing
At the company for 1 year 11 months
Annie Cassidy
Annie Cassidy
VP of Marketing
At the company for 4 years 8 months
Jon Schniepp
Jon Schniepp
SVP Marketing
At the company for 6 years 10 months
Margaux Novak
Margaux Novak
Director of Product Marketing
At the company for 1 year 2 months

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$51.6M

Last raise

Series B, 2 years ago

Audience

Monthly website visitors
882.6K
Month over month-12.4%
Quarter over quarter-9.5%
Top sourceDirect (73.7%)
Ad budget per month$142.8K
Average search rank51
Traffic source mix
Direct
73.7%
Search
20.1%

News

The Upfront Summit, less than two months after the fires, draws tech’s elite to Los Angeles
Feb 28, 2025 • Fortune
Innovate UK, Ignota Labs, Oncimmune & Dragons’ Den investments – this week’s best-read stories
Feb 28, 2025 • BusinessCloud
Relay Raises $35M in Series A Funding
Feb 27, 2025 • FinSMEs

Links

relayfi.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +32.9% year over year
Referral
4.7%
Social
0.8%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

15.9K

12-mo growth

+50.8%

Monthly growth

+2.7%

Salaries

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Open positions17 open marketing positions

Director of Performance Marketing

Relay

New York City, NY (On-site)

$243K/yr - $297K/yrIn-houseFull-timeDirector/executive8+ years exp.
22 hrs ago

Senior Product Manager, Growth

Relay

Boston, MA (On-site)

$176K/yr - $226K/yrIn-houseFull-time
11 days ago

Founding GTM Lead

Relay

New York City, NY (Remote)

$75K/yr - $200K/yrIn-houseFull-timeSenior level2+ years exp.
6 weeks ago

Director of Communications

Relay

New York City, NY (On-site)

$216K/yr - $264K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago

Manager, Influencer Marketing

Relay

New York City, NY (Hybrid)

$149K/yr - $182K/yrIn-houseFull-timeManager8+ years exp.
2 months ago

Junior Marketing Assistant

Relay

London, UK (On-site)

£26K/yr - £28K/yrIn-houseFull-timeIntern/new grad
3 months ago
View all 17 jobs

Relay insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2018
Headquarters
Toronto, Ontario
Employees
201-500
32.9% growth last 12mo
Marketing team
37
12% of company
13 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 32.9% last 12 months · Mid-stage
Trend
2020-12-28 -> 2025-11-24
Headcount (12 months)
+32.9%
Last funding round
21 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
882.6K
Month over month-12.4%
Quarter over quarter-9.5%
Top sourceDirect (73.7%)
Traffic source mix
Direct
73.7%
Search
20.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
33 competitor sites
Search traffic: 20.6K organic clicks / 911 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+74
Ad budget per month
$142.8K
Average search rank
51
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: -0.7%
Trend

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 1.6 years.

Founder or CEO

Saved founder and CEO profiles.

Michael Siegel
Michael Siegel
Managing Director Cloud Transformation
Yoseph West
Yoseph West
Co-Founder & CEO
Paul Klicnik
Paul Klicnik
Co-Founder & CTO

Marketing team size

Shows saved marketing team size.

37
12% of the company • 13 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Lorena Scott
Lorena Scott
Chief People Officer & Head of Customer Experience
Madison Roman
Madison Roman
Senior Talent Acquisition Manager

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 37.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.5 / 5
Work-life balance
4.2 / 5
Culture
4.5 / 5
Diversity & inclusion
4.6 / 5
Recommend to a friend
92%
Positive business outlook
89%

Funding

Shows saved funding data.

Total funding
$51.6M
Last raise
Series B
2 years ago
Funding details
Amount raised
$51.6M
Last round
Series B
Last fundraise
2 years ago

News

Shows saved company news.

The Upfront Summit, less than two months after the fires, draws tech’s elite to Los Angeles
Feb 28, 2025 • Fortune
Innovate UK, Ignota Labs, Oncimmune & Dragons’ Den investments – this week’s best-read stories
Feb 28, 2025 • BusinessCloud
Relay Raises $35M in Series A Funding
Feb 27, 2025 • FinSMEs

Marketing leadership

Shows saved marketing leaders.

Alvin Dang
Alvin Dang
Director, Lifecycle Marketing
Bethany Cantor
Bethany Cantor
Director of Brand
4.7%
Social
0.8%
Paid referral
0.5%

Total followers

15.9K

12-mo growth

+50.8%

Monthly growth

+2.7%

2023-03-01 -> 2025-11-01
Open jobs growth
-0.7%
Biggest role change
marketing: +1%
Latest open role
Risk Analyst (contract-to-hire)