Responsibilities

• Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models, working with the Director of Brand and Creative to define the long-term vision for how creator partnerships drive brand awareness, audience growth, and funded account conversions
• Directly manage and develop a team of Influencer Marketing Managers, owning hiring, leveling, performance management, and growth pathways while coaching the team on creator strategy, deal structure, and platform mechanics
• Personally own Relay's highest-stakes creator relationships and ambassador deals, negotiating usage rights, content cadence, and exclusivity terms with confidence on Relay's behalf
• Pioneer non-traditional creator partnerships for fintech, identifying creators whose audiences have latent SMB-owner concentration—even when their content isn't about business—and designing partnerships that earn attention before they earn a click
• Lead the creative and storytelling work on Relay's biggest creator partnerships, sitting in concepting calls to push ideas forward, writing briefs that give creators a real anchor without scripting them into corners, and holding the editorial bar across the program
• Build the measurement infrastructure that lets the function defend top-of-funnel investment—brand lift, share of voice, audience composition, post-exposure intent—while maintaining attribution discipline on the conversion side, and own influencer budget modeling, pacing, and reporting
• Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats, continuously identifying new partnership models and channels where Relay should show up