Senior Influencer Marketing Manager

USA (Remote)

$85K/yr – $98K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end influencer strategy and partnerships across trend-spotting, brief development, campaign execution, and producer collaboration while building a growing creator network.

Lead cross-functional workstreams in creative collaboration, campaign strategy, and production
Own relationships with talent, agencies, and managers to scale long-term ambassador programs

Job Description

Responsibilities

Creative Collaboration & Trend Foresight: 40%
- Work hand-in-hand with Creative Directors to co-develop creator briefs, bridging scripted hero spots, native creator integrations, and product demos
- Craft clear, inspiring briefs that give creators room to be authentic while guaranteeing client deliverables hit key messaging pillars
- Continually monitor and report on emerging social trends, audio cues, storytelling formats, and platform features across TikTok, Instagram, YouTube, and emerging channels
- Spot high-value creator partners using an intuitive and data-backed approach, looking beyond follower counts to evaluate voice, brand alignment, and on-camera presence
- Analyze visual and messaging performance data to feed creative insights back to talent and the internal team
Campaign Strategy & Execution: 40%
- Develop, implement, and scale holistic influencer strategies spanning top-of-funnel awareness down to performance-driven affiliate, spark ads, and whitelisting tactics, in partnership with Paid Social
- Manage comprehensive campaign lifecycles across multiple accounts: outreach, rate negotiations, contract execution (exclusivity, usage rights), content review, publishing, and FTC compliance
- Manage influencer program budgets, track key metrics (EMV, CPA, ROAS, Engagement), and deliver performance reports to stakeholders

Requirements

- Experience & Background
- 5 to 7 years of dedicated experience in influencer marketing, creator strategy, or social-first content production
- Prior agency experience (advertising, marketing, or PR) strongly preferred
- Hands-on experience working alongside agency Producers, video production teams, and in live shoot or studio environments
Trend & Platform Literacy
- Deep knowledge of platform-specific content mechanics (TikTok visual hooks, Reel dynamics, YouTube Shorts pacing)
- Experience with creator platforms (e.g., CreatorIQ, Grin, Aspire, Traackr, LTK) and social analytics tools
Business & Negotiation Savvy
- Proven track record negotiating usage rights (whitelisting/dark posting), exclusivity terms, and performance-based contracts
Communication & Relationship Building

Preferred

- Hands-on content creation: ability to directly create, produce, and/or edit social-forward content
- Technical production knowledge: understanding of the mechanics and nuances of content production and experience working within these environments

Benefits

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York.
As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.
- 100% employer contribution for health (base plan), vision, and dental
- 401K Retirement Plan with Company Match
- Short and Long Term Disability
- Life Insurance & AD&D
- Paid Parental Leave
- Fully-Remote Agency
- Flexible Unlimited Paid Time Off
- Take-As-You-Need Paid Time Off

Movement Strategy

Movement Strategy is the social media agency behind the best brand social channels. As an independent agency founded in 2008, our growth over the past decade has been fueled by best-in-class work, a passion for social media, word of mouth from partners, and industry recognition. With teams of social media experts and content creators in New York, Los Angeles, and Denver, our 90 employees create award-winning work that spans from large brand campaigns to daily community engagement for clients including Netflix, Amazon, WarnerMedia, Klarna, and more. While we believe in doing the best work, we don’t hate award recognition or a shiny trophy, and in 2020, we received wins at The Shorty Awards, Promax, The ADDY Awards and The OMMA Awards in multiple digital and social media categories. What makes our social media agency unique is our belief in the power of a brand’s owned social channels, and our expertise and experience in unleashing the possibilities of those channels. How? It all starts with a deeply developed social persona that breaks through the feed. This social persona is then brought to life through the creative, production and digital content teams who work in close partnership with influencer and paid media teams to amplify the efforts, as well as the data and insights team, who ensure constant learning and optimization. We are committed to being a leading agency not only in our client work, but also in increasing diversity and representation within the advertising industry. We release quarterly DEI reports, are continually supporting anti-racist organizations and causes and have created partnerships with schools to support minority students through scholarships, internships and ongoing learning partnerships.

Founded in 2008

New York, NY, New York, US

152 employees (74 in marketing)

www.movementstrategy.com