Founding GTM Lead

New York City, NY (Remote)

$75K/yr – $200K/yrSenior Level2+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own outbound and lead qualification for DTC and ecommerce brands, quickly convert inbound leads from paid funnels, and ensure smooth handoffs to the closing team while keeping CRM accurate and feeding market feedback.

  • Own outbound to a defined brand list across email, LinkedIn, and phone.
  • Qualify and book inbound leads from paid acquisition fast.
  • Provide clean notes and context for handoffs to the closing team.

Job Description

Responsibilities

  • Run outbound across email, LinkedIn, and phone to a defined list of DTC and ecommerce brands
  • Qualify and book inbound leads coming from our paid acquisition funnel, fast — speed to lead is the whole game here
  • Work our existing network: activate referral and warm-intro paths from investors, partners, and past clients, and turn them into booked calls
  • Research accounts properly. Know what a brand is running before you write to them, and lead with something specific about their creative
  • Own the handoff to Brock and the closing team: clean notes, clear context, and calls that actually get held
  • Keep the CRM accurate. If it isn't in the system, it didn't happen
  • Feed back what you're hearing. Objections, messaging that lands, lists that don't convert — you're closest to the market and we want the signal

Requirements

  • Have 2+ years in an SDR/BDR or comparable outbound role, ideally selling into marketing, ecommerce, or agencies

Preferred

  • You've sold agency or marketing services before
  • You've built lists and run sequences yourself rather than inheriting them
  • You have an existing network in DTC, ecommerce, or performance marketing

Relay

4.5 Glassdoor

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. The official banking platform of Profit First. Bank with Relay for: ✅ No fees or minimum balances that tie up cash flow✅ Up to 20 checking accounts to organize income and expenses✅ Spending management using 50 physical or virtual debit cards✅ Payments and deposits via ACH transfers, checks and wires✅ Secure, role-based access to team members and financial advisors✅ Personalized customer support by email, phone or chat-Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Founded in 2018
Toronto, Ontario, CAN
306 employees (37 in marketing)
92% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
882.6K
Monthly Google Ads Budget
$142.8K
Traffic Source Mix
Search
20.1%
Direct
73.7%
Referral
4.7%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~315

Marketing Team

Marketing Team Size
32 (10% of company)
Median Career Experience
16 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.6M
Last Raise
Series B, 2 years ago