Director, Partner Marketing (Remote)

Responsibilities

• Own and grow marketing relationships with retail partners across enterprise, mid-market, regional, and e-commerce segments, serving as a trusted strategic advisor to partner marketing and merchandising leaders
• Lead, coach, and develop a team of Partner Marketing Managers, setting clear priorities, performance expectations, and growth paths
• Drive innovative ideas and campaigns, including co-marketing, in-store and online promotions, lifecycle and CRM programs, paid and owned media, and seasonal and event-based activations, that increase GMV
• Work with Sales leadership to build annual partner marketing plans, including goals, budgets, calendars, and campaign performance targets for each partner
• Establish KPIs and reporting for partner campaigns; analyze performance with Analytics and Sales and translate results into optimizations and best practices that scale across the partner base
• Build testing and learning frameworks to continuously improve campaign engagement, application volume, conversion, and GMV
• Manage the partner marketing budget and co-op/marketing development funds, ensuring spend is aligned to ROI and partner strategy
• Partner cross-functionally with Sales, Account Management, Creative, CRM, Performance Media, Digital/E-commerce, Product, Analytics, and Legal/Compliance to deliver integrated partner programs
• Develop partner-facing marketing toolkits, sales enablement materials, and training so partner associates and field teams effectively promote lease-to-own
• Lead partner business reviews and present marketing plans, results, and opportunities to partners and executive leadership

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or master's degree is a plus
• 10+ years of progressive marketing experience, including 5+ years leading and developing teams
• Experience in partner, channel, retail, shopper, or co-marketing, preferably within consumer finance, fintech, lease-to-own, retail, or e-commerce
• Proven track record of building and executing marketing plans that drive measurable sales or GMV growth
• Experience building relationships with and influencing external partners and senior stakeholders
• Demonstrated ability to work with Sales teams on annual planning, goal setting, and performance management
• Strong analytical skills, with experience using data to measure campaign performance, manage ROI, and guide decisions
• Experience managing budgets and agency or vendor relationships
• Exceptional communication, presentation, and stakeholder management skills
• Strategic thinking, business acumen, and a partner-centric mindset

Benefits

• Competitive Compensation
• Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
• Company Matched 401k
• Paid Time Off + Paid Holidays + Paid Volunteer Time
• Diversity Alliance Resource Groups
• Employee Stock Purchase Program
• Tuition Reimbursement
• Charitable Gift Matching
• Job Required Equipment & Services Will Be Provided