Director, Measurement

New York City, NY (Hybrid)

$150K/yr – $160K/yrDirector/ExecutiveFull time

Posted 9 hrs ago

Job Summary

Lead the measurement practice across the marketing funnel, turning client needs into measurement solutions and compelling performance narratives while mentoring teams and guiding go-to-market insights.

  • Own and drive enhancement of measurement solutions and proprietary metrics.
  • Collaborate with clients, product marketing, and internal teams to turn data into stories and actionable recommendations.
  • Mentor managers and analysts while upholding independence and mission.

Job Description

Responsibilities

  • Lead the enhancement of our suite of measurement solutions across the full marketing funnel
  • Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy
  • Collaborate alongside the wider measurement team to provide holistic performance stories to main clients
  • Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
  • Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
  • Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
  • Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs
  • Mentor a team of experienced managers and analysts
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • 8+ years of experience in digital publishing/media or agency
  • 5+ years of Measurement specialization in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
  • 5+ years of experience managing a team
  • Demonstrated experience writing and presenting clear and cogent narratives
  • Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem
  • Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights.
  • Experience working with client-facing sales teams, strategy and creative.

Preferred

  • Experience working with audio measurement tools such as Podscribe
  • Experience working in the Publication Industry
  • Deep curiosity about the evolving advertising landscape

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.
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Salaries

Posted range

$150K/yr – $160K/yr

Taken straight from the job posting.

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Director, Measurement

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