Director of Marketing

Responsibilities

• Lead and develop the firm's marketing team across multiple brands and business initiatives
• Serve as the primary leader and point of accountability for the marketing department
• Manage internal marketing personnel, marketing-adjacent team members, agencies, vendors, consultants, and strategic partners — including billboard, TV, and radio placements and the vendor relationships behind them
• Establish clear priorities, accountability, KPIs, and reporting across the department
• Foster a culture of collaboration, innovation, continuous improvement, and data-driven decision making
• Participate in a regular meeting cadence with executive leadership to review performance, KPIs, priorities, budgets, ROI, and strategic initiatives
• Lead the development of integrated marketing campaigns across digital, television, radio, streaming, outdoor advertising, social media, public relations, community marketing, and business development initiatives
• Own the overall marketing strategy and performance across all brands
• Continuously evaluate marketing performance and optimize return on investment
• Partner closely with Intake and firm leadership to improve marketing attribution and ROI reporting from initial lead through signed case, ensuring brand and referral inquiries get the same attention as paid leads

Requirements

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field (MBA preferred)
• 8-10+ years of progressive marketing leadership experience, ideally within a personal injury or plaintiff-side law firm, or closely related legal marketing experience
• Comfortable with the language of a law practice: signed cases, intake, cost per case, referral sources
• Experience building recognizable regional or multi-location brands; experience leading marketing across multiple brands or business units preferred
• 5+ years of proven experience managing internal teams, agencies, and outside vendors, including traditional media such as out-of-home, broadcast, radio, or streaming
• Strong understanding of marketing analytics, attribution, CRM platforms, marketing automation, and business intelligence reporting
• Experience managing online reputation, including review generation and response
• Proven ability to manage multiple projects and competing priorities
• Exceptional leadership, communication, and relationship-building skills
• Data-driven mindset with the ability to balance analytics with creativity

Preferred

• Experience supporting more than one firm office or market
• Familiarity with legal advertising and state bar advertising rules
• Experience growing a local brand, not only maintaining an established one
• Experience working alongside an outside consultant or a fractional CMO

Benefits

• Health, dental, and vision insurance
• Paid time off / holidays
• 401(k) or retirement plan
• Other perks — parking, professional development, cell phone stipend, etc.