Director of Marketing, UroStim

Responsibilities

• Develop and execute the multi-year franchise strategy, aligning long-term growth objectives with annual operating plans and commercial priorities.
• Deliver revenue, profitability, market share, and therapy adoption objectives across the UroStim portfolio.
• Lead portfolio strategy, lifecycle management, innovation planning, and commercialization initiatives to maximize franchise performance.
• Partner closely with the VP and Director of Marketing PRU/PF to collaborate on BSC’s broader incontinence market opportunities both with respect to DTP focus/approach and HCP segmentation/messaging.
• Drive successful launches of new products, indications, services, and digital solutions through integrated commercialization strategies.
• Develop customer engagement strategies that increase physician adoption, patient activation, and referral growth.
• Partner closely with R&D, Clinical, and Medical Affairs teams to translate customer insights into future product and evidence-generation strategies.
• Lead market development efforts that expand awareness, access, and utilization of UroStim therapies across key stakeholders.
• Identify competitive threats and emerging market opportunities and develop strategies to strengthen franchise leadership.
• Provide strategic input into annual planning, forecasting, resource allocation, and investment decisions.

Requirements

• Bachelor's degree.
• A minimum of 12 years of medical device marketing experience.
• Prior Director experience required.
• Demonstrated success leading franchise strategy, product commercialization, and portfolio growth.
• Experience leading marketing organizations inclusive of product management, commercialization, and digital marketing capabilities.
• Proven track record of successful product launches and market development initiatives.
• Strong financial, strategic planning, and business acumen.
• Exceptional leadership, communication, and executive presence.
• Ability to travel approximately 30%.

Preferred

• MBA or advanced degree
• Experience in neuromodulation, urology, pelvic health, implantable medical devices, or adjacent healthcare markets.
• Experience leading global or multi-regional marketing teams.
• Strong understanding of physician adoption pathways, patient activation strategies, healthcare economics, and market access dynamics.
• Demonstrated ability to influence senior leadership and lead within complex matrix organizations.