Director of Marketing

Responsibilities

• Develop and own the US marketing and launch strategy for PRIMA, including market segmentation, positioning, and a multi-year marketing plan aligned with regulatory milestones and company objectives
• Define the HCP marketing strategy for retina specialists, ophthalmologists, optometrists, and referring clinicians, including messaging, value propositions, and professional education priorities
• Define the patient and caregiver marketing strategy, including disease awareness, patient journey mapping, and partnerships with patient advocacy and low-vision organizations
• Shape Science's US congress and medical education strategy (e.g., AAO, ASRS), ensuring communications remain scientific and non-promotional prior to FDA approval
• Lead market research and competitive intelligence to build deep insight into the US geographic atrophy landscape, customer needs, and referral pathways
• Partner with market access, reimbursement, and commercial leadership on launch readiness, including implanting center strategy and referral network development
• Set the marketing budget, KPIs, and measurement framework; select and direct agency partners and hold them accountable for performance
• Work with the Chief Communications Officer and the regulatory, legal, and medical affairs teams to ensure all communications comply with FDA requirements, including restrictions on pre-approval promotion

Requirements

• 8+ years of marketing experience in the medical device industry, with progressive responsibility for marketing strategy
• Direct experience launching one or more Class III (PMA) medical devices in the US
• Proven experience developing and leading both HCP and patient (direct-to-consumer) marketing programs
• Strong working knowledge of US medical device promotional regulations, including FDA restrictions on pre-approval promotion
• Demonstrated ability to turn market insight into strategy and to influence senior leadership and cross-functional partners
• Excellent written and verbal communication skills; Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field (or equivalent professional experience)

Preferred

• Experience in ophthalmology, retina, or neurotechnology markets
• Experience building the market for a new-to-world technology or new treatment category
• Familiarity with US reimbursement and market access considerations for implantable devices
• MBA or advanced degree

Benefits

• Competitive salary and equity
• Medical, dental, vision, and life insurance
• Flexible vacation and company-paid holidays
• Healthy meals and snacks provided for non-remote employees
• Paid parental, jury duty, bereavement, family care, and medical leave
• Dependent Care Flexible Spending Account, subsidized by Science
• Flexible Spending Account
• 401(k)