Director of Marketing

Responsibilities

• Direct high-level marketing and communications strategy to achieve organizational goals.
• Oversee all marketing and communications budgets, implementing cost-saving measures, and leveraging partnerships.
• Create thought-leadership strategies and materials for executives.
• Lead the marketing team and external vendors to ensure brand and message consistency.
• Launch marketing campaigns to boost brand awareness and increase visitation.
• Pursue strategic partnerships with local and statewide organizations to support growth and awareness goals.
• Produce marketing content for all channels, including digital, print, video, and environmental media.
• Direct creative vision for marketing collateral across departments.
• Write, edit, and proof content for accuracy, brand, consistency, and appropriate voice.
• Demonstrate creative judgment, adapt to feedback, and offer proactive solutions within project constraints.

Requirements

• Bachelor's degree in Marketing or equivalent field and 7 years of relevant experience working in corporate/non-profit or environmental marketing and public relations.
• Supervisory and team management experience.
• Knowledge of current trends and practices in relevant disciplines and regions.
• Experience in partnership development with non-profit partners, community groups, and municipalities.
• Demonstrated experience in graphic design, while management projects within tight time frames and at times with limited resources.
• Excellent written and oral communication skills.
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro), WordPress, Blackbaud Altru, and Microsoft Office.
• Must be able to work in a creative and collaborative environment and multitask, possess strong organizational skills, and prioritize and meet deadlines.
• Ability to effectively lead, coach, and develop employees.
• Solid knowledge of SEO, web analytics, media planning/buying, digital marketing, and market research tools.

Benefits

• Medical, dental, and vision insurance.
• Long-term & short-term disability insurance.
• Life insurance.
• 401 (k) with company match.
• Paid sick time.
• 8 Paid Holidays + 2 Paid Floating Holidays.
• Garden Membership.
• Employee Assistance Program (EAP).
• Bereavement Leave.
• Opportunities for professional development.