Director of Marketing and Development

Lancaster, PA (On-site)

$65K/yr – $85K/yrDirector/Executive2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel fundraising and marketing for a nonprofit, coordinating donor engagement, events, PR, and CRM-driven insights to grow visibility and funding.

  • Growth areas: CRM driven donor data, engagement metrics, and strategy to inform campaign decisions.
  • Audience ownership: donors, volunteers, and community partners, with events and proposals shaping funding and support.
  • Channel mix: social, email, and digital advertising to elevate brand and drive fundraising outcomes.

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies that elevate brand awareness across multiple channels including social media, email campaigns, and digital advertising.
  • Lead fundraising efforts through grant proposal writing, donor engagement, and event planning to secure financial support aligned with organizational goals.
  • Manage relationships with key stakeholders such as donors, volunteers, community partners, and media outlets to foster ongoing collaboration and support.
  • Support the planning, coordination, and management of special events designed to promote visibility and community involvement.
  • Utilize CRM software to track donor data, analyze engagement metrics, and inform strategic decision-making.
  • Coordinate public relations activities to enhance the organization’s reputation and visibility within the community.
  • Implement data collection methods to evaluate program effectiveness, campaign success, and fundraising outcomes for continuous improvement.
  • Oversee the creation of compelling proposals and reports that communicate impact to funders and stakeholders effectively.

Requirements

  • Bachelor’s degree or equivalent experience in marketing, communications, business, or related field
  • 2+ years fundraising/development experience and 2+ years marketing/social media experience (nonprofit preferred)
  • Proven experience in nonprofit management with a strong background in marketing, development, or fundraising roles.
  • Demonstrated expertise in event planning, digital marketing tools such as WordPress, and social media management.
  • Strong skills in proposal writing, grant proposal development, negotiation, and relationship management.
  • Familiarity with CRM software and other databases used for data collection and analysis.
  • Excellent strategic planning abilities coupled with experience in budgeting, research initiatives, volunteer management, and public relations.
  • Ability to lead cross-functional teams with enthusiasm while maintaining a detail-oriented approach to project execution.

Preferred

  • Nonprofit experience preferred

Benefits

  • 403(b)
  • 403(b) matching
  • Dental insurance
  • Dependent health insurance coverage
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Health savings account
  • Paid time off
  • Professional development assistance
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance
Lancaster Recreation Commission logo

Lancaster Recreation Commission

The Lancaster Rec is a 501(c)(3) non-profit organization dedicated to improving the lives of our community members. Our mission is to provide quality and affordable recreation and learning opportunities to Lancaster residents. Our most important functions are the intangible ones – family interaction, the friends we make, memories of playing on the playground, being part of a team or learning to swim. Our recreation services bring people together and make our community stronger. To truly learn about Lancaster Rec, join one of our classes, programs or events.

Founded in 1909
Lancaster, Pennsylvania, USA
65 employees (5 in marketing)

Traffic Signals

Monthly Visitors
14.5K
Traffic Source Mix
Search
75.6%
Direct
9.8%
Referral
1.5%
Social
3%

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size
4 (6% of company)
Marketing Roles Posted (Last 30 Days)
1