DIRECTOR, MARKETING & CREATIVE SERVICES

Responsibilities

• Translate institutional marketing strategy and priorities established by the AVP into integrated marketing plans, campaigns and channel strategies that strengthen awareness, engagement and reputation among key audiences.
• Lead marketing initiatives across traditional and digital channels, including print, radio, out-of-home, paid social, search, display, email, web and emerging platforms.
• Lead project management for integrated marketing and communications initiatives, including development of project plans, timelines, milestones, resources and assigned budgets.
• Provide strategy and oversight for email marketing and marketing automation, including segmentation, subscriptions, testing, optimization and performance, while overseeing day-to-day campaign execution.
• Manage the marketing and constituent database, ensuring data integrity, governance and effective segmentation while developing strategies to drive audience acquisition, growth, engagement, retention and re-engagement.
• Develop and optimize audience journeys across channels to strengthen relationships with key institutional and philanthropic audiences.
• Oversee marketing analytics, dashboards and campaign reporting, establishing KPIs, analyzing performance and translating insights into actionable recommendations and optimization strategies.
• Serve as a steward of the institutional brand, ensuring consistent, distinct and compelling application of brand standards, messaging and visual identity across marketing and communications channels.
• Lead creative concept development from brief through execution, translating strategic objectives into compelling visual identities, campaign concepts, messaging frameworks and creative assets across channels.
• Provide creative direction and oversight for institutional marketing and communications, including print, digital, advertising, campaign branding and institutional collateral.

Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, business or a related field; equivalent combination of education and relevant experience considered.
• Minimum of 7–10 years of progressively responsible experience in marketing, communications, advertising, creative services or a related field, including integrated campaign leadership and complex, cross-functional project management.
• Demonstrated experience translating organizational strategy and priorities into integrated marketing plans and campaigns across traditional and digital channels.
• Demonstrated experience managing creative staff and other direct reports, including providing creative direction, setting priorities, managing workloads, coaching and providing feedback.
• Experience managing budgets, agencies, vendors and external partners.
• Experience working in a complex organization with multiple stakeholders; experience in higher education, research, healthcare, nonprofit or other mission-driven organizations preferred.
• Portfolio demonstrating strong creative judgment, visual storytelling, conceptual development, brand application and execution across multiple formats and channels.
• Strong experience with email marketing and marketing automation platforms such as Klaviyo, Mailchimp or similar platforms.
• Strong experience with marketing or constituent databases, including data integrity, segmentation, audience development, list growth and engagement strategies.
• Experience developing audience journeys and using behavioral and engagement data to inform marketing strategy and optimization.

Benefits

• Comprehensive Benefits Include - Employer Contributed Retirement Plan – Depending on eligibility, employees receive an employer contributed retirement plan (no employee contribution required) and the option to contribute to a 403(b) (which is similar to a 401(k) using your own pre or post-tax dollars)
• Full Suite of Health and Welfare plans including three medical plan options (including an HSA available option), dental, vision, life insurance, disability, EAP and more
• Access to Flexible Spending Accounts (Medical/Dependent Care)
• Competitive vacation and sick leave policies
• Free, on-site parking