Director of Marketing and Communications, Veterinary Medicine

Responsibilities

• Develop, implement, and evaluate a comprehensive, strategic marketing and communications plan that supports VMCVM and university’s mission and integrates university and VMCVM priorities.
• Oversee and manage the creation of high-quality, engaging content, and create such content, for VMCVM and university digital and print platforms that effectively communicates VMCVM’s and the university’s vision, mission, and achievements to key audiences.
• Ensure that VMCVM content is consistent with the university brand and standards such as editorial, messaging, and graphic design guidelines.
• Exercise oversight of all marketing and communications activities throughout VMCVM.
• Leverage metrics to gauge the effectiveness of marketing and communications strategies and make data-informed decisions to improve marketing and communications efforts.
• Collaborate with various teams, including the VMCVM advancement team, the VMCVM leadership team, the Council of the senior-most marketing and communications professionals from colleges and units across campus, university communicators, Marketing and Communications, and others.
• Oversee the quality of VMCVM content as an editor for content across various platforms, including websites, social media, newsletters, reports, promotional materials, and more.
• In collaboration with the university’s media relations team, develop and manage a comprehensive media relations program targeting strategic regional, trade, and national media outlets.

Requirements

• Master's degree in communications, journalism, or related field; or bachelor's with experience equating to an advanced degree
• Demonstrated ability to develop, implement, and evaluate a comprehensive, strategic marketing and communications program
• Ability to define goals and objectives, identify target audiences, and measure progress toward communications and marketing goals
• Demonstrated strong communications, leadership, and interpersonal skills
• Familiarity with a range of communications principles including messaging, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media
• Ability to be self-motivated and capable of working in a complex matrix management environment

Preferred

• Familiarity with veterinary medicine teaching and research techniques and ability to communicate highly technical content to a general audience
• Demonstrated experience supervising communications professionals
• Experience in executing marketing initiatives and the analysis and application of market research, in a veterinary medicine, medical school, hospital, or higher education setting
• Experience working with business/industry, alumni engagement, or development initiatives
• Demonstrated budgetary supervision experience
• Experience in a higher education, independent school, scientific organization, or nonprofit environment
• Strong skills using technology in the workplace, familiarity with content management systems and email platforms; social media competencies
• Significant prior communications experience writing and producing publications, developing and placing stories with external media, and collaborating with medical professionals