Responsibilities

• Create and implement an annual marketing plan and content strategy in support of the association’s key programs, events and member benefits.
• Lead efforts to expand the Nonprofit Connect brand and messaging into both existing and new markets. Preserve the organization’s brand integrity by maintaining consistent, brand-focused presentation templates, continually updating branding and style guides, and ensuring adherence to visual identity standards.
• Oversee the WordPress website by creating new content and maintain ongoing site updates.
• Develop and execute content marketing (social media and email marketing) and campaigns across platforms, including LinkedIn, Facebook (Meta), Instagram, YouTube, X (formally Twitter) and Constant Contact.
• Plan and manage digital communication content calendar to maximize participation in events and programs.
• Research, write, or produce blogs, vlogs, and/or podcasts in collaboration with staff and/member organizations, to tell member stories.
• Design all print collateral, coordinate printing and distribution for programs, special events, reports, and guides.
• Identify audiences and pull/manage segmented lists in Constant Contact or GrowthZone (CRM) for focused marketing efforts.
• Analyze and use marketing data and metrics to continually optimize marketing impact from website analytics, email marketing metrics, and social media campaign insights.
• Coordinate, develop, produce, and edit video vignettes, reels, and short stories for the website, e-learning platforms, social media, and special programs.

Requirements

• Minimum 5–7 years of experience in marketing, communications, graphic design or project management.
• Experience working with Adobe Creative Suite or Canva, Constant Contact (or other email platform), WordPress, GrowthZone (or other database), as well as video software familiarity.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks accordingly, and is deadline-oriented to produce on all expected deliverables.
• Extraordinary interpersonal skills, exemplifying diplomacy, tact, and professionalism.
• Commitment to the mission and values of the nonprofit sector.
• Experience in the nonprofit or association management sector is a plus.

Benefits

• The salary range for this position is $75,000 to $85,000. - The position offers full benefits, including 100% employer-paid health (dental, vision, life, and long-term disability) insurance for employee, paid holidays, generous PTO policy and 3% retirement contribution match. - Paid parking. - Professional development opportunities available.