Director, Integrated Marketing

Responsibilities

• Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments
• Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture
• Build and lead vertical and persona-based campaign variants that all trace back to one strategic core, avoiding message drift at the point of execution
• Collaborate directly with the content, SEO/AEO, and thought leadership team to ensure campaign messaging and long-form narrative stay in lockstep
• Own campaign planning, briefing, and cross-functional orchestration across creative, field marketing, demand gen, and regional teams
• Define and report on campaign-level success metrics, tying integrated campaign performance back to pipeline and brand awareness goals
• Manage relationships with external creative and agency partners as needed for brand refresh or campaign production work
• Represent the voice of coordinated brand execution in CMO-level strategy reviews

Requirements

• 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution — not one or the other
• A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
• Experience building vertical or segment-specific campaign variants without losing a central brand thread
• Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players
• Comfort operating in ambiguity — this role exists because a strategic tension needs resolving in market, not because a playbook already exists
• Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or equivalent)
• Experience managing or closely partnering with external creative/brand agencies
• A bias toward execution: this is a builder role, not a strategist-only seat