Director, Insights

Responsibilities

• Lead the development of holistic, enterprise-level measurement frameworks that move beyond channel-specific metrics to capture broader business impact.
• Design and oversee multi-year learning agendas and sophisticated testing roadmaps that align with long-term client objectives and strategic business questions.
• Build and maintain strong relationships with senior client stakeholders, serving as a trusted advisor on measurement strategy, analytical implications, and industry shifts.
• Identify opportunities where advanced analytics can solve business problems, help scope the right analytical approach, and support the growth of high-value analytics work.
• Act as the senior guardian of the analytical relationship, proactively identifying potential friction points and ensuring insights remain indispensable to client success.
• Use and shape reporting, BI, dashboarding, and insight-delivery environments so they better support strategic decision-making and client storytelling.
• Partner with BI and Data Engineering leads to ensure the data environment supports the strategic vision without requiring you to personally own underlying pipelines or code infrastructure.
• Help improve how analytics outputs are surfaced to clients and internal teams, including dashboards, visualizations, and strategic readouts.
• Stay current on new technologies, data platforms, and measurement developments, and recommend improvements that strengthen the quality, speed, and usefulness of analytics delivery.
• Bring strong technical fluency to cross-functional discussions so analytics, BI, and engineering teams can work toward the same business and client priorities.

Requirements

• Experience: 10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, with meaningful client-facing strategic leadership experience.
• Measurement strategy: Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses, with a focus on long-term brand health and enterprise-level business outcomes.
• Modern measurement literacy: Deep familiarity with the application and interpretation of MMM concepts, incrementality testing, unified measurement approaches, and broader modern measurement trade-offs.
• Vertical expertise: Prior experience in CPG and/or Retail is strongly preferred, including familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics.
• Communication: Exceptional presentation and storytelling skills, with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
• Technical fluency: Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods; able to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner.
• AI fluency: Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI.
• Leadership: Demonstrated success leading analytics talent, growing capability, and improving the quality of strategic outputs through others.
• Education: Bachelor’s degree in a quantitative or analytically oriented field (e.g., Statistics, Economics, Marketing, Business) or equivalent experience; advanced degree is a plus.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources