Director, GTM Marketing

Responsibilities

• Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs
• Develop and own the go-to-market strategy and promotional plans for key Therapeutic Areas
• Drive roadmap and promotional plans for key Therapeutic Areas, partnering closely with Product Leads
• Refine and scale GTM Therapeutic Area positioning and messaging alongside identifying new growth opportunities working closely with the Business Units
• Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across audience journeys
• Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
• Oversee development of industry-leading consumer integrated paid, earned, owned and partnership strategies
• Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of key Therapeutic Areas.
• Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media.
• Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value proposition of key Therapeutic Areas.

Requirements

• Bachelor’s degree, with a preference for advanced degree
• 8+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
• Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets, cultures, and languages
• Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
• Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance

Benefits

• comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.