Director of Growth/Outreach and Marketing

Responsibilities

• Develops and executes comprehensive annual growth, outreach, and marketing plans aligned with market and organizational goals.
• Builds and maintains strategic relationships with physicians, APPs, practice managers, EMS, referral coordinators, and other key stakeholders to drive service utilization.
• Leads marketing and communication strategies including branding, digital media, public relations, internal communications, and service line promotion.
• Utilizes CRM platforms to track referral activity, monitor engagement, report outcomes, and inform strategic targeting.
• Conducts regular in‑person outreach visits to identify provider needs, reduce barriers, and strengthen referral alignment.
• Coordinates introductions between providers, specialists, and referring clinicians to support clinical integration and provider experience.
• Directs advertising, promotional strategies, community engagement, and earned media outreach in alignment with organizational branding standards.
• Manages internal communications, employee engagement initiatives, newsletters, crisis communication, and physician recognition programs.
• Serves as media spokesperson for the market and collaborates with corporate communications on public relations and crisis response.
• Oversees management of digital content, social media presence, website updates, and communication platforms.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Healthcare Administration, or related field required.
• Minimum of 5 years progressive experience in healthcare marketing, business development, physician relations, outreach, or communications.
• Experience in hospital or healthcare setting strongly preferred.
• Experience managing marketing strategy, digital media, public relations, and communication platforms.
• Experience using CRM platforms and managing provider outreach preferred.
• Strong relationship-building and interpersonal communication skills.
• Exceptional written, verbal, and presentation communication abilities.
• Knowledge of healthcare services, referral processes, and physician engagement strategies.
• Proficiency with Microsoft Office Suite, CRM, digital marketing tools, and content management systems.
• Ability to manage multiple projects, prioritize deadlines, and operate in a fast-paced environment.

Preferred

• Sales training or CRM certification preferred.