Head of Growth - DTC/eCommerce
ScaleJet
USA (Remote)
$7K/mo - $10K/moIn-houseFull-timeSenior level
20 hrs ago
DIRECTOR GROWTH MARKETING-Temporary Opportunity
Costa Mesa, CA (Hybrid)
$135K/yr – $160K/yrDirector/Executive10+ years expTemporary
Posted 7 months ago
Job Summary
Drive and mentor a paid media team to optimize multi-channel campaigns and hit ROAS and growth targets for ecommerce.
- Must-have: 10+ years leading teams with deep expertise in Meta, Google, TikTok, and Pinterest ads.
- Standout: Experience with MMM, incrementality testing, and cross-functional impact in fashion ecommerce.
Job Description
Responsibilities
- Lead and mentor a best-in-class team of paid media marketers, fostering a culture of performance, collaboration, and accountability
- Oversee and optimize a multi-million-dollar budget across Meta, Google, TikTok, Pinterest, Bing, CTV and emerging channels
- Own key growth KPIs including CAC, ROAS, LTV, traffic growth rate, new customer growth rates, and paid media efficiency
- Partner with the VP of Ecommerce on financial forecasting, budget planning, and performance projections
- Supervise day-to-day project management for paid media initiatives, including Asana task management, milestone tracking, stakeholder communication, and quality control
- Maintain active oversight within ad platforms and analytics tools to ensure performance strategies are informed by real-time data and platform-level insights
- Conduct hands-on QA for paid media launches across Google, Meta, TikTok, and Pinterest to ensure accurate tracking, campaign setup, creative implementation, and budget alignment prior to launch
- Lead ongoing paid media testing across channels to identify scalable growth levers
- Oversee testing roadmaps, platform execution and translate learnings into actionable optimization plans that improve ROAS
- Lead incrementality testing on Measured and use attribution modeling (MMM) to evaluate media effectiveness and inform strategic investment decisions
- Lead the paid media team in delivering quarterly business reviews and continuous paid media reporting, ensuring insights are accurate, actionable, and aligned with business objectives
- Collaborate with the Director of Digital Marketing to shape and align acquisition and retention strategies across omnichannel marketing initiatives
- Define and oversee SEO strategy, ensuring best practices and emerging AI technologies are leveraged to maximize organic performance
- Partner with Site Merchandising Manager to ensure execution & maintenance
- Guide the paid media team in producing deeper analytical insights that inform key business decisions across departments, including Creative, Merchandising & Design, and Buying & Planning
- Oversee and own the maintenance and accuracy of various paid media trackers, and content trackers
- Proactively flag opportunities to optimize and streamline processes with cross-department workflows
- Stay informed about the latest trends, technologies, and methodologies in the digital marketing world, and the fashion and apparel industry
- Ad hoc projects and tasks as necessary, including (but not limited to) eCommerce data analytics projects
Requirements
- 10+ years of experience leading, developing and supervising teams with a proven ability to collaborate across functions to deliver results
- Proficient in Microsoft Excel, Google Slides, Google Sheets
- Deep expertise in Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads
- Advanced understanding of media measurement methodologies, incrementality, and attribution models
- Ability to synthesize large data sets to generate actionable insights
- Familiarity with MMM, incrementality testing, and geoholdout testing methodologies
- Excellent analytical and communication skills, with the ability to clearly articulate data-driven insights and strategies
- Strong problem-solving abilities and self-motivation to work independently
- High attention to detail, organization, and accuracy in all aspects of work
Benefits
- Teams work a partial hybrid / remote schedule / half-day Fridays year-round
- Generous clothing discount
- New chic and modern offices located near top restaurants and shopping
- Comprehensive health benefit package that includes medical, dental, and vision. Team members enjoy zero premium cost for select medical plans.
- 401K with annual company match
Z Supply
Z SUPPLY’s story begins in 2013 with the idea that simplicity, comfort and style should coexist in every closet. What started with a thoughtfully designed pocket tee has expanded into a line of timeless fashion essentials featuring signature soft fabrications, classic silhouettes and versatile styles that can be worn by everyone, everyday. As a female-led brand, we strive to empower women through fashion and work to be a force for good in the global community. With the ethos that we are all in this together, each year Z SUPPLY implements programs that give back to important organizations that are near and dear to the hearts of our entire team, including The Exodus Road, Breast Cancer Angels, Keep-A-Breast Foundation, and Court Appointed Special Advocates (CASA). Innovation continues to be key, which has led us to expand from our Everyday Essentials line adding must-have fashion pieces into every collection, as well as cozy loungewear in Z Lounge, and a line of matching styles for girls 7-14. We continue to grow with our community of Z SUPPLY women, and designing timeless styles for every woman, no matter her age, size or shape. Because classic fashion is always in style.
Salaries
Posted range
$135K/yr – $160K/yr
Taken straight from the job posting.
The middle of this range ($148K) is 20% below the median base salary for Growth Marketing Director roles in the United States ($184K).
Growth Marketing Director median pay in the United States
Most pay falls between $160K and $200K. Based on 26 salaries.
Marketing Team
Marketing Team Size
26 (23% of company)
Traffic Signals
Monthly Visitors
275.4K
Monthly Google Ads Budget
$861
Traffic Source Mix
Search
22.9%
Direct
68.1%
Referral
3.3%
Social
4.8%
Paid
0.6%
Headcount Trend
Current headcount: ~112
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
