Director of Growth Marketing

Responsibilities

• Permanent Ownership. Design and build Conduit's outbound engine from zero — and own it permanently as a senior IC. This is not a build-and-hand-off role.
• Agentic by Design. Build and operate AI-native, agentic workflows that scale pipeline generation without scaling headcount — the system is the team.
• AI-Native Execution. Own Clay-powered enrichment and AI-personalized outreach at scale across email and LinkedIn.
• Signal Intelligence. Build signal-based trigger workflows: YC batch launches, competitor job postings, funding rounds, treasury hiring signals.
• ICP & Targeting. Define and continuously refine ICP across Conduit's target segments (Series A/B fintechs, embedded finance platforms, regional banks).
• GTM Partnership. Collaborate with the CBO on messaging strategy, positioning, and launch campaigns tied to the USD API.
• Pipeline Ownership. Own pipeline metrics end-to-end: outreach volume, reply rates, meetings booked, pipeline generated.

Requirements

• Experience. 5–10 years in B2B GTM, revenue operations, or growth — with a strong track record of building outbound from scratch at a high-growth tech company
• Clay Expertise (Hard Requirement) Hands-on Clay power user. You've built multi-source enrichment waterfalls, AI-personalized sequences, and trigger-based workflows — not managed someone else who did
• Tool Stack Expertise. Deep fluency in the modern outbound stack: Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, LinkedIn Sales Navigator
• AI-First Mindset (Hard Requirement). Strong AI-first orientation — you use AI to write, enrich, personalize, and optimize at every layer of the outbound motion
• Writing Quality. Exceptional written communication — you write outbound copy that gets replies, not spam filters.
• Systems Thinking. Analytical and systems-oriented — you think in workflows, test hypotheses, and optimize based on data
• IC Orientation. Thrives as a senior IC — you're energized by owning a domain end-to-end and have no desire to climb into management

Preferred

• Fintech Fluency. Background in fintech, payments, or financial infrastructure strongly preferred — you understand the buyer, the language, and the competitive landscape