Director of Growth Marketing & Analytics

Responsibilities

• Own the end-to-end member acquisition strategy across paid media, SEO, lifecycle marketing, referral, and emerging growth channels.
• Lead performance marketing across paid search, paid social, display, programmatic, and other digital acquisition investments to maximize qualified member acquisition and return on investment.
• Optimize the member acquisition funnel through experimentation, A/B testing, conversion rate optimization (CRO), landing page optimization, and audience segmentation.
• Collaborate with Finance to develop marketing forecasts, investment strategies, and budget allocation models that maximize growth while balancing operational capacity.
• Partner closely with Member Access and Operations to align demand generation with appointment availability, ensuring efficient and sustainable growth.
• Partner with the Analytics team to ensure marketing data is accurate, reliable, and actionable while improving data quality, attribution, and reporting.
• Translate marketing and business data into actionable insights and strategic recommendations for executive leadership.
• Establish performance measurement frameworks, attribution methodologies, dashboards, KPIs, and operating cadences that connect marketing investments to business outcomes.
• Lead marketing technology platforms, analytics capabilities, and agency partnerships to build a scalable, high-performing growth engine.
• Identify, evaluate, and scale new acquisition channels and growth opportunities through continuous experimentation and market analysis.

Requirements

• Deep expertise in performance marketing, digital acquisition, and growth strategy.
• Strong analytical skills with the ability to interpret complex datasets and translate insights into business recommendations.
• Experience with marketing attribution, forecasting, reporting, and marketing performance measurement.
• Demonstrated experience optimizing conversion funnels through experimentation and data-driven decision-making.
• Strong understanding of digital marketing platforms including Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
• Experience managing marketing technology platforms, agency relationships, and cross-functional initiatives.
• Excellent communication, presentation, and executive stakeholder management skills.
• Strong project management, prioritization, and organizational skills in a fast-paced environment.
• Ability to use discretion and work independently under general supervision.
• Ability to understand and adhere to the Professional Code of Conduct.