Senior Digital Marketing Analytics Professional

Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital marketing, with a focus on owned channels
• Strong understanding of SEO, content strategy, digital attribution, and user experience
• Proven success in developing and optimizing digital strategies across email, SEO, website, and social
• Experience working in agile PODs and applying agile principles to campaign development
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Skilled in agile environments and cross-functional collaboration
• Excellent communication and stakeholder engagement abilities

Preferred

• Master’s degree or MBA
• Experience in healthcare, senior services, or multi-site operations
• Familiarity with omnichannel marketing and audience segmentation
• Knowledge of HIPAA compliance and healthcare marketing regulations

Benefits

• Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.