Manager, Lifecycle Marketing Analytics
PrizePicks
Atlanta, GA (Remote)
$190K/yr - $210K/yrIn-houseFull-timeManager5+ years exp.
2 hrs ago
Marketing Data Analyst
Des Moines, IA (On-site)
$65K/yr – $90K/yrMid Level3+ years expFull time
Posted 4 hrs ago
Job Summary
Own and drive data driven marketing initiatives from modeling to dashboards, delivering actionable insights for audience growth, campaign optimization, and product innovation across channels.
- Translate data into clear business insights for clients and internal stakeholders.
- Lead predictive modeling, testing, and data pipeline automation to improve marketing outcomes.
Job Description
Responsibilities
- Develop predictive models for targeting, segmentation, and campaign performance.
- Apply statistical and machine learning techniques to optimize marketing outcomes.
- Explore and implement emerging AI/ML capabilities to enhance product offerings.
- Conduct A/B and multivariate testing to improvement marketing effectiveness.
- Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
- Ensure data quality, consistency and scalability across projects.
- Leverage tools such as Alteryx, Python and R to automate workflows.
- Develop dashboards and reporting to translate data into actionable insights.
- Support audience development, data enrichment, and marketing execution across channels.
- Collaborate on product innovation and roadmap development for new data-driven solutions.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Data Analytics or a related field.
- 3–5 years of experience in data science, analytics, or marketing data.
- Experience with marketing data, audience targeting, or campaign analytics preferred.
- Experience with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
- Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
- Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
- Strategic, problem-solving mindset with interest in product development.
- Note: Candidates must be authorized to work in the U.S. (no visa sponsorship). B2E also does not pay for relocation.
B2E Data Marketing
At B2E Data Marketing, we specialize in decoding the intricate tapestry of your customer base. Understanding who your customers are, why they make purchasing decisions, and where to find them across various media channels is our expertise.Data-Driven ConfidenceOur mission is simple yet powerful: to empower you with data-driven insights that translate into actionable marketing plans. We firmly believe that the most successful marketing campaigns are forged through the crucible of data-driven solutions. In a world where data reigns supreme, we ensure you stay ahead of the curve.Your Trusted PartnerWe recognize that not everyone is a data scientist. That's why we're here – to be your reliable partner on your journey to data-driven success. Our dedicated team of experts is committed to guiding you through the complex world of data analytics, making it comprehensible, practical, and impactful for your business.Certified ExcellenceRest assured, your data is in safe hands. We take data security seriously, and our SOC2 Type II certification is a testament to our commitment to maintaining the highest standards of data protection. Your trust means everything to us.Join hands with B2E Data Marketing, where data meets expertise, and together, we'll pave the path to marketing success through insights you can rely on.
Salaries
Posted range
$65K/yr – $90K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $85K and $159K. Based on 1,956 salaries.
Marketing Team
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1K
Traffic Source Mix
Search
48.5%
Direct
39.8%
Referral
5.1%
Social
6.2%
Paid
0.5%
Headcount Trend
Current headcount: ~8
Links
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