Manager, Lifecycle Marketing Analytics

Responsibilities

• Lead a team of data analysts, covering lifecycle, promotions, and CRM
• Deliver clear, data-driven insights and recommendations to senior leadership
• Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization
• Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy
• Measure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivation
• Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns
• Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze
• Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale
• Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics
• 1+ year of experience managing analysts
• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis
• Experience supporting targeted and triggered lifecycle programs at scale
• Experience partnering with CRM teams and platforms (Braze strongly preferred)
• Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
• Experience with cross-product adoption or cross-sell strategy (preferred)
• Experience in daily fantasy, gaming, or another app-based B2C business (preferred)
• - 5+ years of experience in lifecycle, CRM, retention, or growth analytics

Preferred

• Experience with cross-product adoption or cross-sell strategy (preferred)
• Experience in daily fantasy, gaming, or another app-based B2C business (preferred)
• Experience partnering with CRM teams and platforms (Braze strongly preferred)
• Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
• Cross-product adoption or cross-sell strategy (preferred)

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development