Director, Gemini Growth Marketing

Responsibilities

• Define and lead the multi-year global growth marketing vision and strategy for Gemini App across user acquisition, activation, engagement, and business generation.
• Own end-to-end growth accounting and funnel performance, diagnosing cohort retention, activation bottlenecks, habit formation, and user resurrection to prioritize the highest-leverage growth investments.
• Lead global performance and lifecycle marketing across channels, building shared growth platforms and tooling that scale across global and regional teams.
• Partner with Product Management, Engineering, Design, and Product Marketing to ideate, test, and ship in-product growth experiences (including onboarding, zero-state discovery, personalization, and recurring workflows) and scale proven optimizations across surfaces and markets.
• Establish rigorous causal incrementality frameworks with Analytics and Data Science to measure business lift, allocate resources efficiently, and make disciplined decisions on when to scale or sunset programs while upholding user trust and Responsible AI standards.

Requirements

• 15 years of experience in growth marketing, performance marketing, Product-Led Growth (PLG), or consumer technology marketing, driving measurable acquisition, engagement, and revenue outcomes.
• 10 years of experience in senior leadership roles building and managing multi-layered growth, performance, and lifecycle marketing organizations globally.
• Experience partnering with VP and C-level leadership across Product, Engineering, Design, Data Science, Analytics, and regional marketing.
• Experience leading multidisciplinary teams through growth and organizational change, including managing managers and senior individual contributors.

Preferred

• Experience with the evolving generative AI landscape, enabling the foresight to guide product innovation, anticipate market shifts, and foster a culture of continuous AI experimentation and adoption.
• Track record of scaling flagship consumer technology or AI products to hundreds of millions or billions of active users through full-funnel acquisition, product-led growth, and lifecycle marketing.
• Strong analytical accuracy in cohort retention, funnel diagnostics, A/B experimentation, and causal incrementality measurement across global markets.
• Deep expertise across paid and organic acquisition, CRM and in-product lifecycle mechanics, marketing technology platforms, and consumer subscription or freemium monetization.