Director of Digital Experience

Responsibilities

• Digital Strategy & Leadership
• Define and lead the overarching digital experience strategy across web, social, email, and paid media.
• Translate organizational goals into integrated digital roadmaps and campaign plans.
• Establish digital KPIs, reporting frameworks, and performance benchmarks.
• Identify opportunities to improve digital journeys, segmentation, personalization, and lifecycle engagement.
• Stay current on digital trends and proactively recommend new tools, technologies, and strategies.
• Paid Media & Performance
• Lead paid digital media strategy, establishing audience acquisition, engagement, and conversion goals that support organizational priorities.
• Develop channel strategies, audience segmentation, budget allocation, and testing frameworks across paid search, paid social, display, and emerging digital platforms.
• Lead and hold accountable external media agencies, setting strategic direction, evaluating media plans and recommendations, reviewing performance, and ensuring continuous optimization against established KPIs.

Requirements

• 8+ years of progressive experience in digital marketing or digital strategy.
• Bachelor's degree in marketing, Business Administration or Communications or a related field.
• Demonstrated expertise in website strategy and UX/UI best practices.
• Strong experience in social media strategy (organic and paid).
• Experience with email marketing and lifecycle automation, Salesforce Marketing Cloud is a plus.
• Proven background in paid media and performance marketing.
• Experience managing and developing team members.
• Strong analytical skills and ability to translate data into strategic decisions
• Experience working with agencies and cross-functional teams.
• Proficiency with CMS platforms (WordPress preferred), CRM systems (Salesforce a plus), GA4 and marketing analytics tools.