DIRECTOR OF DIGITAL

Niagara Falls, NY (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 6 days ago

Job Summary

The Director of Digital leads strategic, end-to-end digital work for marquee art and culture clients, translating research into brand, web, and social strategies while guiding executive-facing, integrated campaigns from kickoff through delivery.

  • Own and shape the digital strategy across branding, web, and social channels
  • Manage client relationships and oversee from audit to creative execution

Job Description

Responsibilities

  • The Director of Digital is a senior strategic leader who shapes how Digital Counsel's clients show up across every digital channel.
  • You will lead the full arc from communications audit to creative execution—turning research and analysis into actionable brand, web, and social strategies for a roster of marquee art and culture clients.
  • This is a client-facing role that requires both executive presence and deep hands-on fluency.
  • You think in systems, write with precision, and understand how to move between the analytical and the aesthetic.
  • You'll oversee integrated campaigns spanning organic and paid media, and serve as the strategic lead across branding, web, and social projects from kickoff through delivery.
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Digital Counsel

Digital Counsel is a New York creative agency founded by experts in the fields of contemporary art and media. We provide advertising by artists. Our services encompass digital marketing strategy, content creation, including editorial and artist commissions, social media management, paid media advertising, and guerilla marketing. We also offer branding, website design, and full stack development. Select clients include Hyundai Artlab, Rockefeller Center, Harmony Korine’s EDGLRD, The Armory Show, Aspen Ideas: Climate, a partnership between the City of Miami Beach and the Aspen Institute, Crystal Bridges Museum of American Art, and the Art Dealers Association of America (ADAA).We are the first official affiliate of Cultural Counsel, the “big tent” (Vanity Fair) communications firm that provides media strategy for the world’s top institutions, art organizations, and brands, including A24, Mellon Foundation, and Times Square Arts. Together, our sister companies bring an innate understanding of trends and cultural themes sharpened by decades of working in the art world.As a social-first firm led by artists, we understand the nuanced distinctions within the contemporary art world—as well as an instinctual plan to communicate key narratives to the wider public. We deliver premium services designed to amplify earned media, as well as a full suite of advertising and digital marketing tools.

Founded in 2022
New York, New York, USA
10 employees (5 in marketing)

Salaries

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $67K and $105K. Based on 1,220 salaries.

See all Digital Counsel salaries

Marketing Team

Marketing Team Size
2 (20% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
262
Traffic Source Mix
Search
28.6%
Direct
53.6%
Referral
6.6%
Social
9.9%
Paid
1.2%

Headcount Trend

Current headcount: ~11
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DIRECTOR OF DIGITAL

Digital Counsel · Niagara Falls, NY · On-site