Director, Demand and Revenue Marketing

Responsibilities

• Translate key business objectives and financial growth goals into clear, scalable marketing priorities that drive measurable pipeline impact.
• Architect and lead sophisticated, multi‑channel demand generation strategies across global regions, supporting both complex enterprise sales cycles and high‑velocity motions.
• Develop and operationalize repeatable, scalable demand generation frameworks that deliver predictable growth across products, segments, and regions.
• Own and execute multi-channel, integrated demand generation strategies that leverage digital, ABM, content, and event tactics to maximize lead quality, engagement, and conversion at every stage of the funnel.
• Maintain, update, and optimize the company website CMS, content, and functionality.
• Work with Business Development Representative (BDR) to create promotional materials, manage schedules, and coordinate on-site staff to engage attendees and generate leads at Tradeshows.
• Define and implement SLAs, processes, and handoffs to Sales to ensure seamless pipeline progression and accountability.
• Develop and execute growth marketing and content marketing programs that focus on both new opportunity generation and customer account expansion by collaborating with Sales & Product teams.
• Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
• Partner closely with centralized corporate teams to align on digital campaign strategy, execution, and measurement including lead scoring, routing, data quality, attribution, and marketing automation workflows.

Requirements

• Bachelor’s in Marketing or related field required.
• Masters preferred.
• 12-15 years of progressive global marketing experience, with a clear understanding of market segmentation, marketing and sales funnel stages, buyer personas and journeys, and conversion rate optimization.
• 8-10 years SaaS experience required.
• Demonstrable collaboration with Sales leadership and a deep understanding of sales processes, forecasting, and marketing’s role in quota attainment.
• Passion for data-driven decision making, curiosity to challenge conventional approaches and motivation to drive continuous improvement.
• Strong experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) supporting funnel management, reporting, and attribution.
• Proven ability to design creative campaign concepts, work closely with creative teams, and use storytelling to differentiate in competitive markets.
• Excellent executive-level communication and presentation skills; comfortable presenting strategy, results, and trade-offs senior executive stakeholders.
• Strong analytical and strategic mindset, defining KPIs, building dashboards, and using data to drive decision-making.
• Exceptional project management skills, prioritizing, delegating, and delivering multiple initiatives simultaneously in a fast-paced environment.
• Ability to thrive in dynamic, high-growth environments.
• Preference will be given to candidates with experience with 2D, 3D and /or CAD SaaS applications.

Preferred

• Masters preferred
• Experience with 2D, 3D and /or CAD SaaS applications.

Benefits

• Benefits for this position include:a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 9 paid holidays per calendar year, paid vacation days beginning at 120 hours annually, 40 paid sick leave hours annually or as provided under state and local paid sick leave laws, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services.