Director, Creative Marketing - Film & TV (Strategic Partnerships)

Responsibilities

• Serve as a key creative and commercial liaison between Sony Music Publishing (SMP) and strategic partners, translating their creative needs, programming priorities, and content opportunities into relevant talent, repertoire, and creative solutions. Initially, this role will have a particular focus on our strategic partnerships.
• Develop a deep understanding of strategic partners’ creative strategies, upcoming content, and evolving music needs to proactively identify opportunities across film, television, promos, trailers, advertising, and other media.
• Maintain a strong understanding of the SMP roster and continuously stay informed on new signings, emerging talent, and key songwriter, artist, producer, and creative relationships.
• Communicate partner priorities, briefs, and opportunities clearly and effectively to the A&R team and broader SMP organization.
• Proactively recommend artists, songwriters, producers, and creative teams who align with specific projects, genres, audiences, and creative objectives.
• Curate and facilitate playlists, writing sessions, showcases, introductions, studio visits, and other tailored creative experiences designed to connect strategic partners with the right SMP talent.
• Partner closely with A&R and international teams to identify and deliver the right talent, repertoire, and creative ideas for global content needs.
• Lead the negotiation and issuance of approvals and quotes for high-level sync opportunities, including trailers, promos, and other strategic media uses.
• Manage communication and approvals efficiently and diplomatically with writer approval parties, estates, managers, and other stakeholders, ensuring a seamless experience for both partners and SMP clients.
• Partner effectively across internal SMP divisions and with external partners, building strong relationships through clear, responsive, and solutions-oriented communication.

Requirements

• Bachelor’s degree required; advanced degree a plus
• Minimum of 5+ years of relevant experience in music publishing, synchronization, entertainment, or a related field
• Strong relationships and familiarity with the music and entertainment industries
• Exceptional interpersonal skills with the ability to build and maintain strong, trusted relationships with songwriters, managers, attorneys, estates, clients, and internal teams
• In-depth knowledge of Sony Music Publishing’s catalog and a strong awareness of market opportunities preferred
• Global mindset with an ability to think and operate on an international scale
• Strong understanding of music publishing and synchronization licensing, including copyright, ownership, approvals, and clearance processes
• Proven ability to collaborate effectively across cross-functional teams
• Creative and pragmatic problem-solver with a strategic mindset and the ability to identify and capitalize on opportunities
• Strong business acumen, with experience supporting catalog operations and synthesizing information and data to support decision-making

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess and Flexible Time Off