Director, Conversion Rate Optimization (CRO)
Jump 450 Media
USA (Remote)
$135K/yr - $150K/yrIn-houseFull-timeSenior level6+ years exp.
7 hrs ago
Director, Conversion Rate Optimization (CRO)
USA (Remote)
Salary Not AvailableDirector/Executive6+ years expFull time
Posted 7 hrs ago
Job Summary
Own the end-to-end CRO offering for Jump by designing and implementing the CRO process, building client-specific testing roadmaps, and leading the execution of A/B and multivariate experiments that tie to revenue, while mentoring a growing CRO team and collaborating with creative, media, and client teams.
- Define and govern the CRO workflow from audit to rollout
- Drive revenue-impacting testing roadmaps for multiple clients
- Lead ongoing testing programs, reporting, and stakeholder presentations
Job Description
Responsibilities
- Design Jump's CRO process: page audit, test plan, test build, readout and roll out of winners
- Build the testing roadmap for each client, ranked by expected revenue impact
- Set the standards for test design, sample size, test length and calling a winner
- Build the monthly results report that ties every test to revenue and cost per customer
- Audit client landing pages and sites using analytics, heatmaps, session recordings and user research
- Plan and run A/B and multivariate tests every month
- Brief Jump creative on new pages and variants, and review the work before it goes live
- Work with client web and dev teams to ship winning versions
- Partner with Jump's media teams so page tests line up with the ads and audiences driving the traffic
- Present results and next tests to senior client stakeholders
Requirements
- 6+ years in CRO, growth or experimentation
- Ran an ongoing A/B testing program for DTC, ecommerce or lead gen brands
- Hands-on with testing tools such as Optimizely or VWO, plus GA4 and heatmap tools
- Strong grasp of test statistics: sample size, significance and why most tests lose
- Can tie a conversion lift to revenue and cost per customer
- Comfortable building with AI tools (for example Claude Code or ChatGPT) to work faster and automate the repeat work
- Clear, plain spoken communicator who can present to CMOs and CFOs and move a decision forward
- Self-starter who likes building something new from scratch in a fast-paced, entrepreneurial environment
Preferred
- Agency background
- UX design or front end (HTML, CSS, JavaScript) skills
- Knows paid media and how landing pages affect ad performance
- Has built and launched a product or service before
Benefits
- What We Offer:
- Competitive salary with performance-based bonuses
- Health, dental, and vision insurance
- Paid time off and holidays
- Opportunities for professional development and career growth
- A creative and collaborative work environment where your ideas and contributions are valued
- Additional benefits include
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
Jump 450
Jump is the performance growth engine behind numerous unicorn-level brands, having grown many early stage brands through rigorous performance marketing. We operate in highly competitive environments and industries and do everything required to win in them. Awards & Honors: Forbes 30 Under 30 Inc 5000 Fast Co Best Workplaces AdAge Best Workplaces Meta Success Stories Google Success Stories Acquired by Omnicom What We Manage: Paid Social Media Marketing Paid Search Engine Marketing Paid Display Marketing Paid Video Marketing Paid Native Marketing Paid App Acquisition Paid Amazon Marketing Branded Content Sponsored Content Organic Search Organic Amazon Email Marketing SEO Creative Prototyping & Design Sales Copywriting Conversion Rate Optimization Reporting & Analytics Strategy & Consulting Growth Hacking
Salaries
CRO median pay in the United States
Most pay falls between $80K and $121K. Based on 116 salaries.
Marketing Team
Marketing Team Size
14 (13% of company)
Median Career Experience
13.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Benjamin A.
Creative Director, Performance Marketing (Omnicom)
At the company for 1 year 7 months
Sarah Hoffman
Managing Director, Performance Marketing
At the company for 2 years 9 months
Dave Armstrong
Director of Paid Marketing
At the company for 9 years 2 months
Melynda B.
Growth Marketing Lead & Acquisition Manager
At the company for 5 years 3 months
Traffic Signals
Monthly Visitors
3.2K
Monthly Google Ads Budget
$27
Traffic Source Mix
Search
29%
Direct
54.8%
Referral
5.7%
Social
9.3%
Paid
1.2%
Headcount Trend
Current headcount: ~112
Links
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