Director, Content Strategy

Responsibilities

• Lead the creation and execution of a storytelling strategy and framework that highlights the organization’s impact on patients, research advancements, and community contributions.
• Oversee the production of engaging, multi-format content that inspires and informs target audiences while partnering with the clinical and research teams to develop narratives that showcase our groundbreaking work.
• Engage as a strategic partner with key service lines to ensure campaigns resonate with patient and provider audiences.
• Collaborate with Growth Marketing to develop a singular, cohesive narrative that integrates provider insights and patient outcomes.
• Work closely with cross-functional teams to ensure campaigns align with broader marketing and communications goals.
• Manage agency relationships to produce high-quality content and creative assets on time and within budget.
• Leverage campaign performance data and OKRs from provider growth efforts to refine brand narratives and storytelling tactics for continuous improvement.
• Lead and inspire a high-performing team of communications and multi-media professionals and content developers.
• Collaborate with public relations and creative messaging and initiatives to ensure continuity across all communication channels to strengthen UCM positioning.
• Collaborate with internal stakeholders to craft consistent narratives around growth plans and institutional priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field required.
• Master’s degree preferred.
• 10+ years of progressive experience in brand strategy, content development, or related roles with a notable record of results.
• Storyteller, effective at storytelling and campaign management across a highly complex healthcare, hospital and mission-driven organization.
• Portfolio of brand-building campaigns and creative traditional and digital content.
• Deep knowledge and understanding of branding principles, audience engagement, and content marketing and communications best practices.
• Proficient with digital platforms, analytics tools, and emerging media trends.
• Outstanding leadership, project management, and interpersonal skills as evidenced by strong communication skills.

Benefits

• What you’ll gain as Director, Content Strategy: Opportunity to work at a world-class organization, engaging numerous stakeholders, to fulfill its patient-care, research, medical-education, and health-equity missions. High visibility as an innovative leader for UChicago Medicine, managing key internal and external relationships. Ability to make a difference in the lives of patients and their families, highlighting our relentless pursuit to address health disparity and achieve health equity.