Director, Content Strategy

Responsibilities

• Develop and execute an enterprise-wide content strategy aligned with Michael Baker International’s business, brand, marketing, and communications objectives.
• Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.
• Develop compelling content that showcases Michael Baker International’s people, expertise, projects, innovation, and impact.
• Partner with executives and subject matter experts to develop thought leadership, executive communications, and other high-impact content.
• Lead the creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.
• Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.
• Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.
• Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams to maximize the reach, consistency, and value of content.
• Identify opportunities to repurpose and distribute content strategically across multiple platforms, channels, and audiences.
• Leverage audience insights, analytics, and content-performance data to evaluate effectiveness and continually refine content strategy.

Requirements

• Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.
• 10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.
• Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.
• Exceptional writing, editing, storytelling, and editorial skills.
• Proven ability to translate complex subject matter into compelling, accessible content for a variety of audiences.
• Strong experience developing executive communications and thought leadership content.
• Experience managing editorial calendars and multiple content initiatives simultaneously.
• Strong collaboration, relationship-building, and stakeholder management skills.
• Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency.
• Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred.

Preferred

• Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred.
• Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications is preferred.
• Experience with SEO, analytics, content management systems, and AI-assisted content tools is preferred.

Benefits

• Medical, dental, and vision insurance
• 401(k) Retirement Plan
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Life, AD&D, short-term, and long-term disability
• Professional and personal development opportunities
• Generous paid time off
• Commuter and wellness benefits
• Tuition reimbursement