Director, Consumer Insights & Brand Research

Responsibilities

• Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
• Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
• Establish brand health measurement standards and KPI definitions across all markets and brands
• Own quarterly brand health data collection, analysis, and reporting
• Identify growth opportunities and risk signals from brand health data
• Provide brand health data inputs to Head of Data & Analytics for SSOT dashboard integration
• Execute global brand positioning audits and refresh programs under SVP direction
• Lead brand segmentation and audience targeting research, including providing guidance for RMEOs to implement learnings in regional segmentation
• Collaborate with RMEOs to translate segmentation into actionable frameworks for regional teams
• Support brand repositioning initiatives

Requirements

• 10+ years in brand research, consumer insights, or market research leadership
• Proven expertise in brand health tracking and measurement methodologies
• Experience managing market research vendors and conducting RFPs
• Strong background in consumer segmentation and targeting research
• Ability to work cross functionally and influence without direct authority
• Strong communication skills for C-suite and RMEO leaders