Director, Commercial Marketing & Launch Excellence

Responsibilities

• Commercial strategy and business leadership
• Lead the global downstream marketing strategy for the Imaging portfolio, establishing annual and long-term commercial priorities, objectives, resource allocation and performance measures.
• Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
• Evaluate market dynamics, competitive trends, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
• Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
• Establish performance expectations, monitor business outcomes and implement strategies to address risks, accelerate growth and improve commercial effectiveness.
• Product launch and commercialization
• Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
• Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
• Partner with cross-functional leaders to ensure commercial, clinical, operational and field readiness for successful product launches.

Requirements

• Bachelor's degree.
• Minimum of 10 years' progressive experience in medical device marketing, product management, sales, commercialization or related commercial functions, including a minimum of 5 years' leadership experience with accountability for people management, budgets and organizational performance.
• Demonstrated success developing downstream commercial strategies that drive revenue growth, product adoption and business performance.
• Proven experience leading commercialization initiatives, product launches and cross-functional programs in complex organizations.
• Demonstrated ability to build, develop and lead high-performing teams in a matrixed business environment.
• Strong strategic thinking, executive communication, decision-making and stakeholder management skills.

Preferred

• Master of Business Administration (MBA) or other advanced degree.
• Experience in cardiovascular, electrophysiology, structural heart, ultrasound, imaging or image-guided therapy technologies.
• Experience commercializing capital equipment, software, artificial intelligence-enabled technologies or integrated medical device platforms.
• Experience leading field-based clinical specialist organizations and complex global product launches.
• Strong understanding of physician adoption, clinical workflows, procedural integration and health care market dynamics.
• Demonstrated ability to translate customer insights, clinical needs and market opportunities into measurable commercial results.
• Experience developing organizational capabilities, talent pipelines and succession plans across global teams.