Director, Campaign Insights & Measurement

Responsibilities

• Own the post-sale measurement framework, defining standard campaign KPIs, success metrics, and reporting cadence alongside Sales leadership
• Deliver campaign insights and wrap reports that translate performance across social, video, podcast, newsletter, and custom content into strategic narratives for clients
• Manage ad effectiveness research, including brand lift studies, from study design through client readout
• Build and maintain campaign benchmarks that make Betches’ performance easy to contextualize and defend
• Partner with Sales and Account Management to surface results and learnings that drive renewals, upsells, and stronger future proposals
• Present campaign outcomes and insights to client and agency stakeholders with confidence and clarity
• Campaign Insights & Wrap Reporting:
• Develop measurement plans at campaign kickoff, aligning with client teams on KPIs, deliverables, and data sources
• Produce mid-campaign and wrap reports that go beyond delivery metrics to explain what worked, why, and what to do next
• Build scalable templates and processes so reporting is consistent, accurate, and on time across all campaigns

Requirements

• 6-8+ years of experience in campaign analytics, ad effectiveness research, or media measurement, with a strong focus on the media industry
• Proven ability to turn campaign data into strategic recommendations, and independently build the outputs (wrap reports, dashboards, and presentations) that bring those insights to life
• Hands-on experience designing and managing brand lift studies and other ad effectiveness research, including working with third-party measurement vendors
• Background working with agencies or brands on executing media campaigns, with strong familiarity with the media planning process and how clients evaluate campaign success
• Strong storytelling skills with the ability to translate campaign performance into clear, strategic narratives that inform future strategy
• Experience building reporting frameworks, templates, and benchmarks from the ground up in a fast-paced environment
• Excellent workflow management skills, with the ability to manage many concurrent campaigns and deadlines while working cross-functionally
• Ability to prioritize across competing business needs and operate effectively in a fast-moving, resource-constrained environment
• Familiarity with data platforms and analytics tools such as Looker Studio, Supermetrics, Comscore, Kantar, YouGov, Meta Business Suite, TikTok and Instagram analytics, and Google Analytics
• AI experience and proficiency, experience driving enablement and developing agentic solutions to automate reporting and day-to-day operations