Director, Business Analytics

Responsibilities

• External facing responsibilities: - Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. - Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. - Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization. - Lead the measurement plan development and execution. - Anticipate client’s needs and proactively develop solutions to address them. - Ensure timely follow through on all scheduled and ad hoc deliverables. - Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. - Recommend and implement research that will aid in the consumer insight gathering and strategic process. - Identify opportunities to continuously improve processes. - Lead, mentor and train managers and ADs. - Contribute to the consumer segmentation and audience identification/exploration processes. - Design tests to measure the incremental impact of media on business outcomes. - Provide ad hoc support to the clients to solve broad strategic marketing problems. Internal Facing Responsibilities - Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams. - Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. - Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required